Sujay Patra
Performance Marketer l Meta & Google Ad Strategist
New to Contra
Sujay is ready for their next project!
PPC Lead Generation Campaign for Dubai Real Estate Developer 🔥 :
I partnered with a Dubai-based real estate developer to generate high-quality leads for premium residential properties using data-driven PPC strategies across Google Ads and Meta Ads.
Objective: The primary goal was to generate a consistent flow of qualified buyer inquiries while maintaining a low cost per lead (CPL) in a competitive real estate market.
Strategy & Execution:
1. Conducted in-depth audience research targeting investors and homebuyers in India
2. Launched high-converting Google Search/p-max campaigns focused on buyer intent keywords
3. Built Meta (Facebook & Instagram) lead generation funnels using scroll-stopping creatives and persuasive ad copy
4. Designed and optimized landing pages to improve conversion rates
5. Implemented retargeting campaigns to capture warm leads and reduce drop-offs
6. Continuously optimized campaigns based on performance data (CTR, CPL, conversion rate)
Results:
1. Generated a consistent pipeline of qualified leads
2. Reduced cost per lead by over 35% within the first 30 days
3. Achieved higher engagement and conversion rates through A/B testing creatives and audiences
4. Improved overall ROI with data-backed scaling strategies
Tools & Platforms: Google Ads | Meta Ads Manager | Google Analytics | Conversion Tracking | Landing Page Optimization
Key Takeaway: By combining intent-based search campaigns with strategic social media targeting, I helped the client scale their lead generation while maintaining efficiency and profitability.
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GMB/GPB (Google My Business) Optimization with Local SEO for Custom Gift Store 🏪🔥 :
In this project, I helped a local custom gift shop/store improve its visibility and attract more local customers through Google My Business (GMB) optimization. The business offers personalized products like printed t-shirts, mugs, cups, key rings, photo frames, and custom gifts.
I started by fully optimizing their GMB profile, including business information, keyword-rich descriptions, product listings, and service categories. Then I implemented a local SEO strategy by adding high-quality images, geo-tagging, and posting regular updates to increase engagement.
I also focused on improving their ranking in Google Maps by optimizing for local keywords such as “custom gift shop near me” and “printed t-shirts & mugs.” Additionally, I guided the client on how to collect genuine customer reviews, which significantly boosted trust and visibility.
As a result, the business saw increased profile views, higher local rankings, and more customer inquiries within a few weeks.
This project demonstrates my expertise in GMB optimization, local SEO, and helping small businesses generate consistent local leads.
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Set Up Website Event Tracking By Meta CAPI & Pixel 🔥🔥 :
I helped an e-commerce business properly set up Meta Pixel and Conversion API to track all key website events, including Page Views, Add to Cart, Initiate Checkout, and Purchases. The client was running Meta Ads but had inaccurate tracking and missing purchase data, which made optimization difficult.
Strategy Implemented:
✔Installed & configured Meta Pixel on the client’s website
✔Integrated Meta Conversion API (CAPI) for server-side tracking
✔Set up standard events (ViewContent, AddToCart, InitiateCheckout, Purchase)
✔Implemented custom events for specific actions (newsletter signup, contact form submission)
✔Verified domain in Meta Business Manager
✔Tested all events with Meta Event Manager & Pixel Helper to ensure accurate tracking.
Results:
âś… 100% of purchase events tracked (previously only ~60%)
✅ More accurate reporting in Ads Manager → improved ad optimization
âś… Client gained clear insights into ROI and sales attribution.
My Role:
I handled the full technical setup of Meta Pixel and Conversion API, ensuring all tracking events fired correctly. This allowed the client to scale campaigns with confidence and improve decision-making based on reliable data. If you’re struggling with inaccurate tracking or missing purchase data, I can set up Meta Pixel & Conversion API to capture all your website events and maximize your ad performance.
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Lead Generation Campaign for Educational Institute (Learn German Institute) 🔥🔥 :
I helped an educational institute generate high-quality student(Nursing )leads through a targeted digital advertising strategy. The institute wanted to increase admissions for their upcoming courses, but they were struggling to reach the right audience. To solve this, I created a Meta Ads campaign focused on:
✔Targeting: Students & parents interested in higher education, professional courses, and skill development.
âś” Ad Strategy: Conversion-focused campaigns with custom audiences & re-marketing.
✔Creatives: Engaging ad copies and visuals highlighting career benefits & institute credibility.
✔Optimization: Continuous A/B testing of audiences, ad creatives, and landing pages to maximize ROI.
âś… Reduced cost per lead by 39% compared to previous campaigns
âś… Generated 1500+ quality leads within 4 weeks
âś… Increased course inquiries & admissions significantly
âś… Improved overall online visibility for the institute
My Role: I managed the complete end-to-end process: strategy, ad setup, audience targeting, budget optimization, and reporting. The institute was able to scale their admissions with a consistent flow of qualified leads. Looking for lead generation campaigns that bring real results for your business? Let’s work together to grow your student enrollments or business leads.
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