Created a travel app UX case study by conducting user research and surveys to understand traveler needs and pain points. Built competitor analysis, user personas, and user flows, and designed a complete UI solution based on insights.
Redesigned the BDM website by solving key user pain points and aligning the experience with business goals like lead generation and course enrollments. Improved page structure, content hierarchy, and CTAs, resulting in a more conversion-focused and user-friendly website.
