pro
Who is Garden Retreat MedSpa ?
Garden Retreat MedSpa offers anti-aging and aesthetic treatments in a competitive local market. The treatments are premium and the results speak for themselves in person, but online the brand was competing against every other medspa running the same discount offers.
I was brought in to increase appointment bookings, strengthen brand visibility, and drive measurable revenue growth.
My role
I handled social media and Meta advertising end to end:
Built the content strategy and content pillars for an aesthetics audience
Produced short-form video designed for the platforms where treatment decisions start
Developed ad creative built around bookings, not just awareness
Set audience targeting for high-intent local prospects
Ran conversion-focused Meta campaigns and optimised them against cost per lead
Kept premium brand storytelling consistent across organic and paid, so the ads never undercut the positioning
Results
50%+ increase in booking inquiries
47% growth in social media engagement
30% reduction in cost per lead
Consistent appointment requests generated through paid campaigns
By pairing performance marketing with premium brand storytelling, the medspa built a stronger local presence, improved conversion rates, and positioned itself as a leading anti-aging destination in its market.
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An Adelaide dining institution with a 270-degree ocean view, given an Instagram presence that finally looks the way the restaurant feels.
Overview
Sammy's on the Marina is an award-winning seafood restaurant on the Marina Pier in Glenelg, South Australia, serving locally sourced seafood since the late 1990s, from Kangaroo Island lobster to Coffin Bay oysters, alongside a busy weddings and functions business. A destination venue with a loyal following, but an Instagram presence that undersold the experience.
The challenge
Translate a premium in-person experience into a premium digital one: grow Instagram, sharpen the coastal luxury positioning, and turn scrolling locals and visitors into booked tables and function enquiries.
What I did
Managed the complete social media presence with a consistent coastal luxury visual identity.
Produced high-quality posts, reels, and menu-highlight creatives around seasonal seafood, the marina view, and events.
Built engagement-driven content designed for local discovery in Adelaide and Glenelg.
Created promotional creatives supporting bookings, seasonal menus, and the functions and weddings offering.
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Soul Foods | AI Content Engine That Cut Production Time by 60%
A healthy snack brand with real retail traction, given a social presence that runs like a system instead of a scramble.
Overview
Soul Foods is a Canadian D2C brand making flavoured makhana (roasted fox nuts), a high-protein, vegan alternative to chips, sold online and in 20+ stores across British Columbia. The brand was growing fast but had no in-house content team, and social had become the bottleneck: inconsistent posting, no defined voice, and content creation eating founder time.
The challenge
Produce consistent, on-brand social content for a food brand, without hiring a team, and without the quality drop that usually comes with AI-generated content.
What I built
A brand voice and content pillar framework tailored to a healthy-snacking audience.
30-day content calendars delivered ready to publish: captions, hashtags, and posting schedule.
An AI video production workflow (script → AI generation → edit) for short-form content at scale.
A repeatable monthly system the brand can run with minimal input.
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An award-winning DMV real estate advisor with a strong offline reputation, made just as visible to the buyers and sellers actively searching in his market.
Overview
Sold By Tohmai is the personal brand of Tohmai Smith, a repeatedly recognized "Best of Washingtonian" advisor serving the DC, Maryland, and Virginia region. His reputation was proven in person. The goal was to make that same authority felt on social media, and to turn local attention into qualified buyer and seller conversations.
The challenge
A respected, award-winning name that was not yet showing up as a consistent, premium presence on social. Content was not built to capture high-intent local buyers and sellers, and there was no system for turning views into booked consultations.
What I did
Built an AI-powered content strategy mapped to the DMV buyer and seller journey.
Produced high-converting short-form reels around listings, market updates, and local expertise.
Designed a consistent, premium visual identity to match his award-winning reputation.
Set up engagement and community systems to build trust and stay top of mind.
Ran conversion-focused campaigns pointing high-intent buyers toward consultations and home valuations.
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House of Duaa is a premium home fragrance brand built on Middle Eastern tradition and modern luxury, offering waterless smart diffusers and heritage-inspired fragrance oils. I was brought in to build and scale the brand's entire social media presence from the ground up, turning a new luxury fragrance label into a recognizable, high-engagement brand on Instagram.
The challenge
House of Duaa entered a crowded home fragrance and scenting market where most brands compete on product shots alone. The goal was to establish a premium brand identity that felt as elevated as the products, grow an engaged audience from scratch, and turn social attention into store traffic and sales for a Shopify DTC business.
What I did
I owned the full social media system end to end:
Brand and content strategy: Defined a luxury positioning and visual language for Instagram that matched the heritage-meets-modern feel of the products, so every post reinforced the premium brand perception rather than looking like generic product marketing.
Reel and short-form video strategy: Built a short-form video engine designed for reach, using scroll-stopping hooks, sensory storytelling around scent and atmosphere, and formats tuned to how the Instagram algorithm distributes Reels. Short-form was the primary growth driver.
AI-powered content planning: Used AI tools to accelerate content ideation, caption writing, and calendar planning, allowing a consistent, high-volume posting cadence without losing brand voice.
Content calendar and management: Ran a structured monthly content calendar across feed, Reels, and Stories, keeping posting consistent and on-brand.
Conversion-focused campaigns: Designed content and campaign moments aimed at moving followers from discovery to the Shopify store, tying social activity to real brand and product awareness.
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