Previous work: completed a custom WordPress build for Nathalie Nutrition, focusing on performance, responsive design, and intuitive navigation to support both content and product offerings. The site showcases services, educational content, and wellness shop components in a cohesive, easy-to-manage platform.
Skills: Web Development, UX Design, Performance Optimization
Tools: WordPress, PHP, Elementor (or theme builder of choice)
The goal was to deliver a scalable, maintainable site that empowers the client with effortless content updates and integrates seamlessly with their business workflows.
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Recently completed a Shopify store for a curated home products brand, with a focus on clean presentation, intuitive navigation, and a seamless checkout experience. The build emphasized product storytelling, performance optimization, and a structure that supports both conversions and long-term catalog growth.
Skills: E-commerce Development, UX Optimization, Conversion Strategy
Tools: Shopify, Liquid
The result is a scalable storefront designed to balance aesthetics with reliable, conversion-focused functionality.
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Recently built diamondsites.ca (http://diamondsites.ca) using WordPress, with a focus on performance, maintainability, and clean structure. The work involved thoughtful information architecture, responsive layout implementation, and optimization for search and load speed to ensure a smooth user experience.
Skills: Web Development, Performance Optimization, SEO Strategy
Tools: WordPress, PHP, Google Analytics
The result is a lightweight, scalable site designed to support growth while remaining easy to manage for non-technical users.
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Currently deep in the early build phase of a new platform, focusing on system architecture, data models, and core domain logic. Much of the work right now involves designing scalable APIs, defining clean boundaries between services, and validating performance and reliability assumptions early.
This stage is less about features and more about foundations, choosing the right abstractions, reducing future technical debt, and ensuring the system can evolve safely as requirements become clearer. Quiet progress, deliberate decisions.
More updates as it matures.