Sreeja .
Data Strategist Building AI-Powered Growth Solutions.
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Skip the License Fee: I Built a Full Dashboard with Just JS
Verve Pulse: Revenue & Funnel Intelligence Dashboard
Most analysts stop at Power BI or Tableau. I wanted to go a layer deeper by building a fully custom dashboard in React to show what's possible when a BI tool's templates don't box you in.
Off-the-shelf visualization tools are great, but they come with real limits: fixed chart types, licensing costs, and UX you can't fully control. With JavaScript, I designed and built Verve Pulse from a blank canvas. Total control over layout, interactivity, and how the story of the data actually reads to stakeholders, and deployed it for free on Vercel, with no licensing cost and no vendor lock-in.
The dashboard unifies what's usually three separate reports - current performance, historical trend, and forecast as a single filterable view, with dedicated explorer views for 4 purchase funnels, 4 customer segments, and regional performance, plus a seasonality-adjusted forecast that shows its own assumptions instead of acting like a black box.
What I did:
Designed the full filter and data framework from a wireframe spec
Built a seasonality-adjusted forecasting model (trend decomposition + monthly seasonal indexing)
Designed and built the interactive dashboard end-to-end in React.
Deployed it as a free, live, secure product on Vercel
Why it matters: custom-coded dashboards trade a steeper learning curve for full design freedom, zero licensing cost, and infrastructure you fully control - a combination most Power BI/Tableau builds can't offer.
Skills & tools: Data analysis & forecasting · Dashboard/product design · React & Recharts · Git/GitHub · Vercel deployment
🔗 Code: https://github.com/SrijaaBizAnalyst/Revenue-Analytics-Dashboard-for-Verve-Studio
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Verve Pulse is a multi-dimensional revenue analytics dashboard combining current KPIs, 2-year historical trends, and seasonality-adjusted forecasting in one filterable view. Built explorer views for 4 purchase funnels, 4 customer segments, and regional performance — replacing fragmented spreadsheet reporting with a single source of truth. Designed end-to-end from wireframe to interactive React prototype, deployed live on Vercel.
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Revenue Analytics Dashboard for Verve Studio
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:Analyzed Photoshop on iPhone’s 2025 launch impact on Adobe Home, covering CTR, CVR, traffic, orders, and referrals. Found strong engagement but weak conversions, order declines, and trial churn, with recommendations for A/B testing, nurture flows, and benchmarking against Acrobat.
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