Sophia Charles Ecompro
i'm a shopify Expert and eCommerce Marketing Specialist
New to Contra
Sophia Charles is ready for their next project!
Shopify Marketing That Turns Your Store Into a Growth System
A great Shopify store needs more than beautiful design — it needs the right strategy behind it.
I help eCommerce brands improve their Shopify stores through store optimization, Shopify SEO, conversion optimization, sales funnels, Google Ads, Meta Ads, email marketing, and performance tracking.
My goal is simple: help store owners attract the right traffic, create a better customer journey, improve conversions, and build a stronger foundation for sustainable growth.
Whether you're launching a new Shopify store or already getting traffic but struggling to convert visitors into customers, I can help identify the opportunities and build a practical marketing strategy around your business.
💬 Let's grow your Shopify store with strategy, not guesswork.
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Ryder Diamonds | Luxury Jewellery E-commerce & Store Optimization
I worked on the development and optimization of Ryder Diamonds, a premium jewellery brand specializing in bespoke and handcrafted diamond jewellery. The goal was to create a sophisticated online experience that reflects the brand’s luxury positioning while making it easier for customers to discover collections, explore bespoke designs, and enquire about custom pieces.
The project focused on a clean, premium storefront with intuitive navigation, strong visual hierarchy, organized product collections, compelling product presentation, and clear calls-to-action. I structured the customer journey around key jewellery categories while giving the bespoke experience a dedicated focus.
I also improved the conversion journey by making key actions easier to find, including product discovery, enquiries, consultations, quote requests, and information about the brand’s craftsmanship and bespoke process. The enquiry journey was structured to capture customer requirements and create a smoother path from visitor to potential client.
Key focus: Luxury E-commerce • Store Design • UX Optimization • Product Structure • Conversion Optimization • Bespoke Jewellery • Customer Journey
The result is a refined e-commerce experience designed to showcase premium jewellery and guide visitors toward enquiries and purchases and confidence.
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Allthatiwant | Fashion & Urban Cycling E-commerce Store
I worked on the development and optimization of Allthatiwant, a Shopify e-commerce brand combining fashion, cycling, safety, and urban products. The goal was to create an engaging store that communicates the brand’s identity while making product discovery and purchasing simple.
The project focused on a clear customer journey with intuitive navigation, structured collections, strong presentation, and conversion-focused calls-to-action. The store was organized around key categories including bicycle helmets, kids’ helmets, rain gear, reflection and safety products, cycling fashion, bags, jackets, bike accessories, and gift.
I improved the shopping experience through product merchandising, search functionality, promotional sections, featured products, and new arrivals. The homepage was structured to introduce the brand, highlight products and collections, and guide visitors toward relevant products.
Customer trust was strengthened through clear shipping information, brand storytelling, payment options, and store policies.
Key focus: Shopify E-commerce • Store Design • UX Optimization • Product Structure • Conversion Optimization • Fashion & Cycling Retail • Merchandising • Customer Journey
The result is a modern shopping experience designed to connect fashion and cycling while guiding visitors from discovery to purchase.
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Morningfield Home | Home Décor & Lighting E-commerce Store
I worked on the development and optimization of Morningfield Home, an e-commerce brand focused on stylish, practical lighting solutions designed to transform modern living spaces. The objective was to build a visually engaging storefront that communicates the product’s value while creating a smooth path from discovery to purchase.
The project focused on creating a clean, conversion-oriented shopping experience with strong visual hierarchy, compelling promotional messaging, clear calls-to-action, and product-focused content. I positioned the Gallery Glow product around its key benefits, including motion activation, rechargeable and wire-free functionality, adjustable lighting modes, renter-safe installation, and a no-drilling design.
I also structured the customer journey around trust and conversion by incorporating customer reviews, product benefits, guarantees, shipping information, promotional offers, and clear explanations of how the product works. The store content was designed to help visitors quickly understand not only what the product is, but how it can improve the atmosphere of their home.
Key focus: Shopify E-commerce • Home Décor • Store Design • UX Optimization • Product Presentation • Conversion Optimization • Product Marketing • Customer Journey • Trust Building
The result is a modern, benefit-driven storefront designed to turn product interest into confident purchasing decisions while giving the brand a polished and trustworthy online presence.
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