Every great product tells a story before you even open it. For this concept, I explored abstract art-deco portraiture β layered faces, gold foil linework, and botanical detailing β to give an artisanal tea brand a look that feels...
A personal design series exploring minimalism, restraint, and quiet symbolism through a recurring samurai motif β set across torn-paper textures, watercolor botanicals, and soft neutral palettes inspired by traditional Japanese...
Copywriting spotlight: Tiffany & Co. β "Not Just a Ring."
Some products don't need selling. They need storytelling.
For this piece, I focused on turning a diamond ring into a moment β writing copy that leans into emotion, legacy, and the weight of a promise, rather than just specs...
Luxury Packaging Design β Where Minimalism Meets Brand Experience.β¨
Created a refined packaging concept focused on minimal aesthetics, premium presentation, and cohesive brand identity. Every elementβfrom typography and neutral tones to the packaging compositionβwas designed to create an elevated customer experience.
Brand copywriting for a reed diffuser launch β crafted product description and campaign copy to position the scent as a luxury lifestyle piece, not just a home fragrance.
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"Not every fragrance fills a room" β brand copywriting for Dauphinette's 369 Reed Diffuser,...