Pro
Sonia F
Operations coordinator with marketing expertise
New to Contra
Sonia is ready for their next project!
Monthly Newsletter Operations for Luxury Vacation Rental Company
Manage newsletter production for Dwell+ Play, a luxury vacation rental company featuring high-end townhomes and properties in downtown Bentonville, Arkansas.
Project scope:
Monthly newsletter highlighting downtown Bentonville attractions, events, and local scene
Coordinate with property management team on content and promotional priorities
Challenge: Balancing promotional property content with valuable local insights that engage potential guests. Creating content that feels authentic to Bentonville's culture while maintaining the elevated brand positioning of luxury vacation rentals.
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Building Social Media Operations from the Ground Up for Ivy League Business Executive Education Program
Post Description:
First dedicated social media hire for Tuck School of Business at Dartmouth. Built and streamlined social media operations across 7+ platforms, implementing systems and workflows that scaled the program's digital presence.
Project scope:
Established social media operations infrastructure for Tuck School's Executive Education and Center for Digital Strategies
Implemented Sprout Social to centrally manage Facebook, Instagram, Twitter, LinkedIn, and additional platforms
Developed content calendar systems and posting workflows from scratch
Created processes for faculty coordination, content approval, and cross-departmental collaboration
Built performance tracking and reporting systems for program leadership
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Cross-Continental Operations: Coordinating Product & Marketing for International Tech Company
Managed operational coordination for Bigmate Technologies, an international technology company
Project scope:
Coordinated website redesign project between CEO, external designer, and internal tech team
Supported presales operations including client presentation development for Australian market
Ensured deliverables stayed on track despite trans-Pacific time zone difference
Challenge: Coordinating projects across two continents with different working hours and maintaining momentum despite asynchronous communication.
Solution: Built clear communication protocols, managed project timelines accounting for time zone handoffs, coordinated review cycles efficiently, and served as central point of contact to keep all stakeholders aligned.
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Real Estate Website Build & MLS Integration
Built and currently manage website for TABOR Real Estate (https://taborrealtynwa.com/) from the ground up, including recent homepage redesign and IDX Broker integration for seamless MLS listing display.
Project scope:
Full website development using Squarespace and IDX Broker integration to pull and display MLS listings automatically. Develop a workflow to capture prospective clients
Challenge: Real estate sites need to balance professional branding with functional property search while integrating with MLS data feeds.
Solution: Built a clean, user-friendly site that showcases the brand. Fully functional real estate website with automated listing updates, improved homepage that better represents the brand, and seamless connection to MLS data.
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