Sofia Mihailova's Work | ContraWork by Sofia MihailovaSofia Mihailova
Designing brand identities that stand out and work hard.
UMAI
A bold visual identity for an Asian-fusion takeaway and delivery brand in Dubai.
From the brand’s visual system and social media strategy to content creation and campaign graphics, the goal was to create a playful, recognizable presence that brings together Asian-inspired food with Dubai’s energetic character. Tirgoņu Dārzs
A visual identity created for a live music restaurant and summer terrace in the heart of Riga’s Old Town.
Inspired by Latvian cultural symbols and the atmosphere of Riga Old Town, the identity combines traditional motifs with a lively, contemporary character — carried across the event concept, graphics, and visual materials. Nocté Maison
A refined visual identity for a luxury sleepwear & loungewear brand inspired by quiet rituals, soft textures, and timeless elegance.
From the celestial-inspired visual language to the packaging, color palette, typography, and brand details — every element was designed to feel calm, elevated, and effortlessly distinctive. KAMAKURA
It was so exiting to work on this project! With every created visual I wanted to do more and more.
The visual direction was inspired by ancient Japanese art and interiors - the kind of quiet, detailed spaces tea ceremonies actually happen in. The color palette comes straight from that old Japanese painting tradition: deep reds, warm neutrals, soft blues.