Sneha Sharma
Brand Strategist & Marketer for modern skincare and beauty.
New to Contra
Sneha is ready for their next project!
Designed a concept for a children's personal care brand inspired by fantasy storytelling✨
Instead of products, I created a world of collectible characters that turn everyday routines into small adventures.🦊
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I created a marketing campaign for a skincare brand.
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11
This concept positions the brand around confidence rather than transformation. Instead of promising to change the consumer, the brand celebrates who they already are. The product acts as an enhancer, not a solution to a personal flaw.
The long-term goal is to create an evergreen brand identity that people associate with confidence, self-expression, and self-assurance. The "it girl" isn't someone who becomes someone else through the product, she's someone who confidently embraces who she already is.
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This is an audit of the perfume and fragrance category. How can we present it in a way that people connect with.
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44