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Smit Joshi
Digital Marketer, Brand Communication, Growth Marketer
New to Contra
Smit is ready for their next project!
Digital Marketing — Nishk Jewellery
Managing end-to-end digital marketing for Nishk Jewellery (nishk.co.uk (http://nishk.co.uk)), a UK-based jewellery brand positioned around affordable luxury and everyday elegance. Operating with an organic-first strategy on a lean budget, the work spans:
Social Media Content — Creating platform-native captions and copy for Instagram, Facebook, and TikTok across ongoing product launches and seasonal campaigns, tailored to each platform's tone and format
SEO & Product Optimisation — Optimising product titles, descriptions, and metadata on Shopify for search visibility, including Google Merchant Centre feed management
Organic Growth Strategy — Building traffic through content marketing, Pinterest, Google Business Profile, engagement strategies, and community-building — without paid advertising
Copywriting — Brand voice development and consistent copy across all touchpoints, maintaining a tone of accessible sophistication
The focus has been on growing an authentic online presence and driving consistent organic traffic to the store through strategic content and platform-specific marketing.
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ThisRapt is a hospitality Marketing Company. A Complete Growth Marketing from SEO to Email Marketing and Content Marketing.
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Stro entered a competitive meeting recording market dominated by bot-based solutions (Otter, Fireflies) but with a fundamentally different approach: no bots, complete privacy, Mac-native design. The startup faced several critical challenges:
Zero marketing budget - All growth needed to be organic
Aggressive timeline - 500 subscribers required in 2-3 months
Crowded market - Established competitors with significant market share
Complex positioning - Technical privacy advantages needed translation to user benefits
Mac-only limitation - Platform constraint requiring strategic advantage positioning
The core question: How do you build rapid, sustainable growth for a privacy-first productivity tool without paid advertising in a market dominated by well-funded competitors?
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Growtality — SEO, Website Design & Growth Strategy
Growtality came to us at a stage where their digital presence wasn't doing justice to the product they had built. The website lacked conversion intent, organic visibility was near-zero, and there was no structured growth framework in place. The brief was clear: fix the foundation, then build on it.
Website Design & CRO
Rebuilt the site architecture with a conversion-first approach — restructuring the user journey, tightening messaging hierarchy, and reducing friction at key decision points. Page load performance was improved by 40%, and the redesigned landing pages saw a 28% uplift in on-page engagement within the first 60 days post-launch.
SEO
Conducted a full technical and content audit. Identified and resolved crawl issues, improved internal linking structure, and built a keyword strategy targeting high-intent, mid-competition terms relevant to their niche. Within 4 months, organic sessions grew by 65% and 14 target keywords moved onto page one of Google Search results.
Growth Tactics
Layered in growth experiments across the funnel — from top-of-funnel content plays driving qualified traffic to bottom-of-funnel retargeting and lead capture optimisation. Implemented behavioural tracking via GA4 and Hotjar to inform iterative improvements, turning the site from a brochure into a working acquisition asset.
The engagement demonstrated what a joined-up approach across design, SEO, and growth strategy can deliver — not just traffic, but measurable business outcomes.
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