Slobodan Brkljac
Content Marketing Writer, Editor, Manager & Strategist
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A ghostwritten long-form article produced for Kubbco, a B2B social media marketing agency, covering creator economy and TikTok monetisation. Written as a pilot piece during client onboarding at Content Distribution — the brief required matching the client's brand voice from a cold start while hitting competitive SEO targets in the creator marketing space.
The piece was approved without revisions and adopted as the content quality and tone benchmark for the ongoing engagement, with the SEO template and editorial guidelines I established used to standardise subsequent pieces across the writing team.
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A ghostwritten long-form article produced for BrandChamp, a B2B ambassador management SaaS platform, during my tenure at Content Distribution. Written from a cold start — no prior familiarity with the client's brand voice or category. The brief required top-of-funnel educational content targeting brand managers and marketing teams evaluating ambassador software, structured to build category awareness and funnel toward the product without being heavy-handed.
Approved without revisions. A content series was commissioned on the back of it.
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A reactive informational piece commissioned and edited for Gambling Insider following Kalshi's regulatory clearance in the U.S. prediction markets space. I developed the brief, directed the writer, and handled heavy structural editing to get the piece live while the story was still breaking. Visual direction included.
The piece ranked #4 for its primary target keyword and was featured in Google's AI Overview — a meaningful visibility signal in an increasingly competitive SERP environment.
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As Content Team Lead at Gentoo Media, I rebuilt the content operation for a stagnant UK iGaming affiliate site from the ground up. The strategy had three components: shifting from reactive to predictive publishing (slot reviews scheduled 14 days ahead of game launches), replacing underperforming agency contracts with a leaner in-house model, and revamping quality and SEO guidelines for better content overall.
The result: organic traffic grew from 2,245 to 12,558 monthly visits between February and May 2025 — a 459% increase in under three months, verified via Ahrefs. April and May 2025 became the highest-earning months in the site's history. Online-Slot.co.uk (http://Online-Slot.co.uk) was repositioned as the #1 performing UK asset in the Gentoo Media network.
Tools: Ahrefs, SEMrush, SurferSEO, Screaming Frog, Lumar, GA4, GSC
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