Skate Bradfield
Presentation Designer for Founders & Executive Teams
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Developed as part of a broader strategic initiative for Delta Air Lines, this work focused on translating complex internal goals into a cohesive visual and narrative system designed to support alignment, engagement, and long-term scalability.
As lead creative, I helped shape the presentation architecture, visual direction, and storytelling framework—building a system that balanced corporate clarity with a more human-centered, emotionally resonant approach to communication.
The project extended beyond presentation design into a broader brand ecosystem, establishing a flexible creative foundation that could support future messaging, stakeholder communication, and campaign development across teams and touchpoints.
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Developed as a social-first campaign concept for MilkPEP, Yep Milk challenged common misconceptions around sustainability within the dairy industry through bold visuals, myth-busting content, and accessible storytelling.
As lead designer on the pitch, I helped shape the campaign’s visual identity and presentation system—creating a flexible creative direction designed to translate complex industry messaging into engaging, consumer-friendly content across digital and social platforms.
The concept focused on reframing sustainability communication through clarity, energy, and cultural relevance, building a campaign system designed to educate, spark conversation, and drive audience engagement at scale.
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Developed as a cultural storytelling concept for Latinx Heritage Month, this campaign explored how Rémy Martin could connect more authentically with Latinx communities by centering the tradition of sobremesa—the experience of lingering at the table long after a meal ends.
Rather than focusing on product-first marketing, the concept positioned the brand within a deeper cultural ritual rooted in connection, storytelling, and presence. As lead designer on the initial pitch, I led visual direction and presentation design while contributing to narrative development, cultural research, and content strategy.
The resulting concept reframed the table not as a conclusion, but as a beginning—shaping a warm, intimate visual system designed to support future campaign storytelling, partnerships, and experiential development.
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Originally developed in response to an RFP from Blood Cancer United (formerly the Leukemia & Lymphoma Society), this project began as a pitch deck and evolved into a broader brand direction.
With limited brand infrastructure in place, I used the presentation itself as a strategic proof of concept—developing a visual and narrative system rooted in clarity, emotion, and human-centered storytelling. The work helped reframe the organization’s positioning within the broader cancer conversation and later informed foundational elements of the evolving brand identity.
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