Sivaraj Pragasm
Creative Director, Strategist, and Storyteller
New to Contra
Sivaraj is ready for their next project!
Aunty M was created as part of Google SEA's Creators in Residence Program 2025 to demystify Google's new B2B tools for marketers and entrepreneurs, in collaboration with The Carrot Collective and Catalyst VN. This character brings together cultural elements from Singapore and Southeast Asia, together with Google's new AI-powered tools.
My role in this project was to build the Aunty M character from scratch, develop her storyline, and apply the new Google tools into her mission to start her homemade sambal business.
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Magret of Duck in Blackberry Velvet with 24k gold leaf and paired with Petrus, Pomerol by Chef Mercin is part of a $1,000 tasting menu special at SONATA Restaurant.
Chef Mercin and SONATA don’t actually exist, and I made this reel up from scratch by generating and storyboarding images with generative AI to create the raw images, which I then animated with Runway, and then made the final edit on DaVinci Resolve. The music is a royalty-free stock music track I found on Pixabay to set the vibe.
Total time it took to make this video from scratch: 5 hours.
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Journal by Mothpeople is a publication hosted on Web3 platform Paragraph where I use Southeast Asian folklore to explain the benefits, advantages and dangers of emerging tech like blockchain, cryptocurrencies, IoT, AI, LLMs, etc.
The images were created through system prompting on ChatGPT and Gemini, while the stories were written by me with the help of AI tools like ChatGPT, Gemini and NotebookLM.
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Bitazza Blog is the content hub from Thai fintech/crypto company Bitazza.
I was the foundational member behind this educational hub for retail users who are new to the blockchain world and finding resources to learn the basics of cryptocurrencies and Web3.
The site currently hosts about 4 years worth of content, including weekly newsletters and detailed information on the various tokens listed in the exchange.
The platform currently has 3 million+ users across Southeast Asia.
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