Siobhan Kelly
SEO content writer & editor driving organic growth
New to Contra
Siobhan is building their profile!
I researched and wrote content for a multi-channel digital PR campaign focused on pet obesity. The project combined research-led insights, on-site content, and supporting campaign assets designed to generate media coverage and engagement.
The content translated research into accessible, engaging stories for mainstream readers.
The results:
🡲 23 pieces of targeted media coverage secured across national and high-authority outlets
🡲 3.6 million total online article views generated
🡲 34.1k social media views
🡲 Coverage included major publications such as the New York Post and The Independent
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I created a long-form buying guide for a jewellery retailer targeting high-intent search traffic around “eternity rings.” The piece was built using keyword research, search intent mapping, and structured informational content designed to capture users at the consideration stage.
The results:
🡲 Ranked for 58 keywords, with 53 on the first page of Google
🡲 Captured an estimated 38,550 monthly search volume
🡲 Established the guide as a top-performing informational page within the category
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I managed blog content for a national retailer for over three years, overseeing content production and optimisation. This included developing editorial calendars, producing blog content across a mix of brand-aligned topics, and ensuring consistency in tone and relevance.
I also led a content audit of 100+ blog posts, consolidating and restructuring content to improve clarity, navigation, and overall performance.
Outcome
🡲 Client relationship extended with increased scope of work following performance improvements
🡲 Improved overall blog coherence, structure, and content quality
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I led the content strategy for a B2B catering retailer, focusing on SEO-led informational guides designed to capture search demand at early stages of the customer journey. This included keyword research, content planning, and creating long-form SEO-driven guides.
The results:
🡲 Increased top-three keyword rankings by 1,333% over two years
🡲 Grew organic sessions by 318%
🡲 Organic search now drives 50% of all site transactions
🡲 The How to Start a Food Truck guide drives 12% of total organic traffic, has generated 40+ enquiries, and ranks #1 in the UK for “how to start a food truck”
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