This is a conceptual rebranding of the Spanish tomato sauce brand solis. The goal was to create a clean, premium, and aesthetic packaging system, emphasizing modern minimalism and freshness.
Check out the complete project, and extra mockups on my behance (https://www.behance.net/gallery/243034041/Solis-Tomato-Sauce-Packaging-Redesign-(Concept)) .
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Rock The Casbah is a conceptual visual identity for a fictional alternative Moroccan rock festival taking place at the Casablanca Anfa Aerodrome. The identity bridges traditional local heritage with raw, underground rock culture, centered around the theme "Between Ritual and Riot."
Visual Approach:
Halftone Aesthetic: Gritty, high contrast black and white portraiture paired with a sharp, vibrant hot magenta color palette.
Custom Branding & Type: A blocky, aggressive RTC wordmark paired with bold, condensed typography built for high visual impact.
Cultural Contrast: Vintage North African portraiture merged with rock symbolism electric guitars, lightning bolts, spiked jewelry, and punk-inspired collage work.
Check out the complete project, full poster series, and extra mockups on my Behance (https://www.behance.net/gallery/251195597/ROCK-THE-CASBAH-FESTIVAL).
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FISHRIMP
FISHRIMP started from a spontaneous moment at a restaurant, where I combined a fish head with a shrimp tail and accidentally created a unique character. Inspired by this unexpected discovery, I brought it to life through digital collages, posters, and short animations, exploring how ordinary moments can spark playful and surreal ideas.
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Red Shoes - Motion Composite & Digital Collage
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LITTLE MOUSE - Conceptual Digital Art Series
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Little Mouse I Visual Loop
A transition through all four variations of the project. By shifting the environment from vibrant to heavy and dark, this piece shows how a single, overlooked detail takes on a totally new meaning depending on the world you put it in.