Sike Tuoyo
Building UX, Motion & Brand Imagery for Digital Products
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Advanced Compositing & Background Replacement
This project demonstrates advanced compositing and visual effects layering. Using DaVinci Resolve's node-based Fusion page, I isolated the subject from the original footage and seamlessly integrated her into a new environment.
This required precise masking/keying, effects layering, and color matching to ensure the foreground subject blended naturally with the new background plates. This node-based approach allowed for non-destructive, highly controllable compositing.
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High-Volume Social Media Content Pipeline | AccessBet
As the Design Lead and Marketing Manager for AccessBet, I directed and executed performance-led daily digital ads. Because sports betting requires rapid daily turnarounds, I built and optimized automated motion graphics template libraries.
For daily prediction videos like this one, my workflow allowed us to instantly swap out daily odds, booking codes, and pop-up match graphics. This optimized pipeline enabled our marketing team to execute campaigns and push out dynamic, engaging content 30% faster while hitting major daily delivery schedules.
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A 3D simulation project built in Unreal Engine, utilizing Cascadeur for physics-based rigging and realistic motion. My focus here was on creating responsive spatial environments and executing complex physical interactions.
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AccessBET Betting App Case Study
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This project explores how interactive design can solve the problem of flat, static product visualization on mobile devices. I engineered a dynamic, spatial model carousel integrated into a streamlined user interface. The goal was to build a system that reduces cognitive load, prioritizes intuitive navigation, and bridges the gap between complex digital inventory and a seamless human experience.
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This project tackles the challenge of digital catalog management and user navigation. I designed the Chowwell prototype to ensure a frictionless user journey, optimizing the pathway from category selection through to a secure, multi-step checkout process. The design prioritizes clarity, intuitive interaction models, and a structured visual hierarchy.
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FeedWell Food App Case Study
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I developed this high-impact promotional piece for SportyBet to highlight key "Smart Features" within their mobile ecosystem. By merging fast-paced motion graphics with clear UI highlights—such as Instant Cashout and Bore Draw—I ensured that the product’s functionality felt as exciting as the live sports experience itself. My goal was to turn technical app features into a compelling visual narrative.
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I created this three-part motion series for Freedom Moses to drive high-conversion social commerce. The campaign strategically guides users from brand values and lifestyle engagement to direct sales. It effectively blends high-energy storytelling with performance-driven motion design to meet measurable marketing objectives while maintaining a consistent, vibrant brand identity.
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I developed a cohesive brand ecosystem for Ice Desert, spanning high-energy video production, promotional web graphics, and email marketing. This campaign demonstrates my ability to maintain strict brand integrity across multiple touchpoints while optimizing every asset for the customer journey. By aligning kinetic motion with strategic conversion elements, I created a seamless path from initial visual hook to final sale.
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