Adapted a 16:9 coaching video into a dynamic 9:16 Reel, showcasing the balance between high-retention visual hooks and strict adherence to corporate brand guidelines.

The goal of this project was to repurpose a standard 16:9 educational video into a high-converting, vertical (9:16) social media asset for the online coaching niche. The core challenge was balancing the need for aggressive, high-retention visual hooks with the absolute necessity of following a strict corporate brand manual.

The first phase of my process is purely experimental. The goal here was to push the visual boundaries of the asset to maximize viewer retention. I explored aggressive kinetic typography, custom styling, and alternative color palettes to see how far the engagement metrics could be pushed before factoring in the client's existing rulebook. This phase is crucial for discovering fresh techniques and testing modern social media trends.

While creative exploration is essential, digital assets must ultimately serve the client's established ecosystem. In this final phase, I stripped back the experimental elements to strictly enforce the client's brand identity. I swapped the exploratory typography for the mandated Bebas Neue font and restricted the color palette to the exact hex codes required (e.g., Upperhand Red).

Operating as a Premium Generalist means understanding that an effective digital asset isn't just about flashy edits; it is about seamless integration with the client's business operations and established voice. Creative exploration is how new visual solutions are discovered, but disciplined brand compliance is how those solutions are scaled to deliver professional, reliable results for the client.