KLAR is a men’s health brand built to make conversations around men’s health feel more open, approachable, and human.
For the footer, I carried that same bold attitude through with oversized typography, turning the brand name into a strong visual statement and giving the page a memorable finish.
What do you think?
Currently working on a men's wellness brand: a functional mint tin that wasn't gym-locker aggressive or spa-soft, something "a thoughtful man would actually keep on his desk." That's basically the whole brand in one line.
That became KLAR, built around one idea: confidence...