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Most people think identity comes later.
After the product is done.
But it quietly shapes how people see you from the start.
It’s actually the foundation of how people feel about your product.
Full story → https://contra.com/p/BQXXPmlE-crafto-brand-identity-design
I rarely hit 1k impressions, but I keep posting anyway ✌️
Recently I was looking back at some of the logo projects I’ve worked on
AI tools like Midjourney make it much faster to explore mood and visual direction.
Agree, designers?
