A brand is experienced long before it's understood.
Before someone reads your story, explores your website, or interacts with your product, they've already formed an impression.
That first impression is shaped by every visual decision your identity, your typography, your colours, your imagery, and the consistency that ties everything together.
That's why I believe branding isn't about making things look beautiful. It's about creating a system that communicates confidence, builds trust, and gives people a reason to remember your business.
NOVA LIVING is a reflection of that philosophy.
Every application you see was designed to work together as one cohesive experience one that feels refined, intentional, and timeless across every touchpoint. Because when a brand is built with purpose, consistency becomes effortless, recognition becomes natural, and every interaction strengthens the story you're trying to tell.
This project reminded me that good design attracts attention, but thoughtful branding creates connection.
I'm Sherif a Brand & Visual Designer.
I partner with ambitious businesses to create brands that people recognize, trust, and remember.
If you're building something exciting, let's talk.
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Created this short UGC-style ad for Tomatil to explore how AI and motion design can work together to produce engaging brand content.
Workflow: @RoboNeo_ai → After Effects
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Most people see a logo.
I see structure, intention, and hundreds of small decisions that shape how a brand is experienced.
NOVA Living wasn't created to simply represent a furniture company. Every element of this identity was carefully designed to reflect craftsmanship, modern living, interior spaces, and the relationship between furniture and the homes it belongs in. From the geometric construction of each letter to the visual system that extends across packaging, digital experiences, and brand applications, every detail serves a purpose.
This project is a reminder that great branding doesn't begin with aesthetics it begins with strategy. When strategy and design come together, you create more than a logo; you create an identity people can recognize, trust, and remember.
Full project dropping soon.
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Currently working on a skincare brand concept LUNYA.
This project is an exploration of what “soft branding” can look like in a space that is often loud and overly complex.
The goal is to create a visual system that feels calm, minimal, and emotionally connected, while still maintaining a premium presence.
From typography to color, packaging to art direction every element is being designed to communicate one thing clearly: simplicity and care.
Still refining, still exploring but this direction is coming together nicely.....hashtag#workinprogress (https://www.linkedin.com/search/results/all/?keywords=%23workinprogress&origin=HASH_TAG_FROM_FEED)
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Magsafe Energy Brand Identity - Wiwoloku Sherif
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I'm excited to share the full brand identity project for Volgy Oil and Gas!
This project was all about shaping a bold, modern, and trustworthy identity for an energy company that’s driving change in the industry.
Volgy stands at the intersection of traditional energy and cleaner alternatives, bringing innovation to the oil and gas sector while staying committed to sustainability and community impact.
From refining the brand’s voice to designing a visual identity that commands presence, every step was focused on making Volgy not just a brand, but a symbol of progress and reliability. It’s been an incredible journey, and I’m looking forward to seeing the brand grow.
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Excited to share a glimpse of the TINKI Sugar packaging design a product that’s about to hit the market! The goal was to create a market friendly, standout design that feels fresh, premium, and relatable to everyday consumers.
We focused on simplicity, clean visuals, and a modern touch that communicates purity and trust while keeping it visually appealing on the shelves. Every detail from color choice to layout was crafted to make TINKI Sugar not just another product, but one that connects emotionally and visually with its audience.
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Delighted to finally share the completed brand identity for ACIML Afro-China Industrial & Manufacturing Layout Limited.
This project was built around a powerful idea: creating a visual identity that bridges Africa’s vast potential with China’s industrial strength. The challenge was designing a system that feels global, authoritative, and scalable across multiple industries, while remaining clear and intentional.
The final identity reflects collaboration, structure, and progress from the geometric logo mark inspired by African foundations and Chinese star symbolism, to a modern typography system and a cohesive visual language designed for long-term growth.
ACIML now stands with a strong, versatile identity that communicates trust, innovation, and cross continental partnership.
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Healio Pharma Brand Identity
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Scalter Brand Identity
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Pavepay Brand Identity
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