Shama Buhari
Helping brands take shape in the world.
A concept for a sauce so spicy it had to hit the Indian market.
Meangboem - A sauce inspired by all things Korean, from K-Culture to K-Spice. The visual language revolves around the tiger which represents the Korean peninsula and the illustrations found in the Gyeongbokgung Palace in Seoul.
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What does renewable energy look like?
While working on this conceptual branding project for Solaris, I kept noticing that many energy brands lean heavily in one direction, they either celebrate the technology or focus entirely on people. I wanted to explore what happens when both become part of the same story.
The identity is built around the relationship between humanity and nature. A modular grid inspired by solar panels forms the foundation of the visual system, while aerial photography reveals the patterns and layers already present in our landscapes. Each image includes a subtle human element, reminding us that clean energy isn't just about infrastructure, it's about the lives it powers.
The goal was to create a brand that feels optimistic, modern, and rooted in the idea that progress doesn't have to come at the expense of the planet.
I'd love to know what you think of the direction. Feedback is always welcome.
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While many competitors lean into nightlife, energy, and bold metallic aesthetics, I started with a different mood: the candid photos people take when they're genuinely having a good time with friends. The blurry snapshots from beach days, pub nights, and spontaneous plans that feel imperfect, relaxed, and authentic.
That idea became the foundation for the visual direction.
I used ingredient photography treated with a lino-print effect to give each flavour its own texture and character while creating a distinctive visual system across the range.
Clean, contemporary typography balances the expressive imagery, while a vibrant green accent helps the bottles stand out on shelf and reinforces the brand's fresh, easygoing personality.
The result is a simple, modern packaging system designed for laid-back moments shared with friends.
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Rebranding for IAMS pet food
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