While many competitors lean into nightlife, energy, and bold metallic aesthetics, I started with a different mood: the candid photos people take when they're genuinely having a good time with friends. The blurry snapshots from beach days, pub nights, and spontaneous plans that feel imperfect, relaxed, and authentic. That idea became the foundation for the visual direction. I used ingredient photography treated with a lino-print effect to give each flavour its own texture and character while creating a distinctive visual system across the range. Clean, contemporary typography balances the expressive imagery, while a vibrant green accent helps the bottles stand out on shelf and reinforces the brand's fresh, easygoing personality. The result is a simple, modern packaging system designed for laid-back moments shared with friends.