A seasonal gift-guide campaign I run on Pinterest: themed gift pins that send shoppers to a gift guide page on my website, timed for the holiday shopping season.
Gift pins for clear buyer searches: gifts for her, gifts under $25, housewarming gifts
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A halal, sugar-free cookie recipe campaign I created for Pinterest: a recipe card pin, a 19-second step-by-step video pin, and a matching recipe page on my website.
Recipe card pin designed with a real photo, a bold headline and the full ingredient list, so it's saveable at a glance
Vertical video pin with an on-screen hook ("Sugar-free cookies that taste like the bakery's") and short step labels
SEO titles and descriptions targeting halal, sugar-free and almond flour baking searches
A new Pinterest board, Halal Sugar-Free Treats, and a recipe page with affiliate product picks that the pins link to
Tools: Canva, Pinterest, video editing
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An 18-second vertical Reel I created for my renter-friendly home decor brand, built around a rising Gen Z trend: warm, nostalgic "mom's house" interiors.
The hook, "I moved out and rebuilt my mom's living room," turns homesickness into a share-worthy story. Each scene adds one removable upgrade (terracotta peel-and-stick, vintage mirrors, a plug-in brass lamp, a chunky throw, warm 2700K bulbs) with short on-screen labels, ending on "Landlord gets it back exactly the same."
Concept, script and on-screen copy
Real stock photography edited into a 1080x1920 video with smooth zooms and transitions
Published as a Pinterest video pin with an SEO title and description, linking to a product guide on my website
Tools: Canva, Pinterest, video editing
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I design Canva pins, write Pinterest SEO copy and set up boards that turn pins into website traffic, for home, food and lifestyle brands.
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