Ritzley is an all-rounded beauty concept brand that brings together beauty, skincare, and healthy lifestyle products. Founded in 2011, we initially focused on enhancing the aspects of life, health and well-being. Today, we have curated a collection of international beauty, cosmetic, and wellness brands, altogether, symbolising our passion for life and the infinite possibilities in the pursuit of beauty.
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Designed and developed promotional display content for Hikari Ramen & Donburi, highlighting authentic Japanese cuisine, brand identity, and visual presentation. Focused on creating engaging, elegant messaging that reflects the restaurant’s emphasis on fresh ingredients, simplicity, and cultural authenticity.
For display design, promotional content, or creative collaboration, feel free to DM me to get in touch.
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🌈 Bold & Confident
Introducing She Magic — a vibrant beauty brand concept celebrating confidence, glow, and feminine power.
From packaging to billboard campaigns, this project explores a bold, high-impact visual identity designed to stand out everywhere — online and offline.
Radiant. Playful. Unapologetic.
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✨ Elevated & Luxe
Introducing Sana Glossy a beauty brand concept designed to embody softness, confidence, and refined elegance.
From product design to packaging and campaign visuals, every detail was crafted to reflect modern femininity with a bold edge.
A full branding exploration built with intention.
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Excited to share a collection of projects that reflect my growth, creativity, and problem-solving approach. This portfolio highlights the work I’m most proud of from concept to execution.
Always learning. Always building.
#Portfolio #ProfessionalJourney #CreativeWork
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Berlin Hillz is a boundary-pushing music brand rooted in urban culture, creativity, and global sound. Blending vibrant visuals with high-energy audio, Berlin Hillz represents a new wave of expression — where art, street influence, and modern music collide.
Driven by individuality and bold identity, the brand champions emerging talent, innovative soundscapes, and a fearless approach to style. Berlin Hillz isn’t just music — it’s a cultural movement built around rhythm, visuals, and attitude.
From striking graphic design to immersive sonic experiences, Berlin Hillz captures the pulse of a generation that values authenticity, diversity, and creative freedom.
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✨ Brand Identity Project: Soul & Flow
Soul & Flow is a lifestyle and wellness brand identity designed around mindfulness, balance, and intentional living.
The creative direction focused on building a brand that feels:
Calm and emotionally grounded
Elegant, soft, and timeless
Premium yet deeply human
Design concept & deliverables:
Custom logotype with expressive, high-contrast serif typography
Muted, earthy color palette inspired by nature and calm interiors
Minimal layouts that emphasize space and rhythm
Branding across packaging, stationery, and lifestyle applications
Visual storytelling that connects wellness with everyday rituals
The typography-led identity reflects flow, softness, and inner balance, while the refined materials and tones elevate the brand into a premium, experience-driven space.
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FORK’N PASTA is pasta done the fun way. Big flavors, bold packaging, zero pretension. We serve fork-twirling comfort food with a modern edge fast, fresh, and unapologetically good.
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Purida is a conscious lifestyle brand rooted in simplicity, sustainability, and intentional design. Inspired by nature’s balance, Purida transforms everyday essentials into refined, purposeful pieces. Minimal in form, meaningful in impactcreated to last beyond trends.
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Sadie Skin is a modern skincare brand built around effortless glow and confident beauty. Designed for the cool, carefree girl who owns her radiance, Sadie Skin blends high-performance formulas with playful, statement-making aesthetics. It’s skincare that feels as good as it looks dewy, luminous, and unapologetically bold.
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🐶 Brand Identity Project: FarmFetch
Recently, I worked on a full brand identity design for FarmFetch, a fresh & handmade pet food brand focused on nutrition, trust, and happiness for dogs.
The core idea was to create a brand that feels:
Warm, friendly, and joyful
Farm-fresh and trustworthy
Fun enough to connect emotionally with pet parents
Design approach & deliverables:
Logo and mascot illustration
Bright, appetite-driven color palette
Playful typography and hand-drawn elements
Packaging design & label system
Social media creatives and promotional visuals
Brand stationery and mockups
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Brand Identity Project: Boba Vibes
Life is better with boba
Boba Vibes is a playful, youth-driven bubble tea brand designed to celebrate color, joy, and everyday fun. The identity combines bold typography, expressive illustrations, and a vibrant pastel palette to create a brand that feels energetic, friendly, and instantly recognizable.
From packaging and storefronts to social media visuals, the brand system is built to be highly shareable and experience-driven, turning every drink into a visual moment. The playful splash elements and character-style lettering reinforce a lighthearted, feel-good personality.
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🍦 Brand Identity Project: MOODS Ice Cream
MOODS Ice Cream is a high-energy dessert brand designed to feel playful, indulgent, and impossible to ignore. The identity uses bold typography, vibrant colors, and dynamic splash elements to capture the joy and excitement of ice cream culture.
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👕 Brand Identity Project: DFRNT ERA
DFRNT ERA is a contemporary fashion brand built around minimalism, confidence, and everyday essentials. The identity focuses on clean typography, muted tones, and subtle detailing to create a look that feels elevated, timeless, and wearable.
Designed to translate seamlessly across apparel, packaging, and digital platforms, the branding reflects a calm yet powerful aesthetic—where simplicity becomes the statement. Every element supports the idea of a new era of modern, effortless style.
This project highlights my ability to design fashion-focused brand systems that balance restraint, quality, and strong visual presence.
🚀 Open to fashion branding, lifestyle design, and visual identity projects.
Let’s connect.