Sean Maphosa's Work | ContraWork by Sean MaphosaSean Maphosa
I help businesses turn underperforming websites
This audit combines basic SEO and conversion analysis to identify opportunities across messaging, page structure, mobile usability, calls to action, and search visibility. Recommendations are prioritized around improvements that can support both traffic and lead generation. This landing page concept demonstrates a conversion-focused structure built around a clear value proposition, strong CTA hierarchy, credibility elements, and a simplified user journey designed to move visitors toward taking action. This UX review focuses on the customer journey through a local business website. I analyzed navigation, mobile usability, CTA placement, trust signals, and potential friction that could prevent visitors from becoming leads. This concept explores how a homepage can be restructured to turn more visitors into inquiries. I focused on clearer messaging, stronger calls to action, improved trust signals, and a simpler path from landing on the page to contacting the business.