Jericho Ma
Se3d Studio / Creative Director
CASETiFY Essentials — 3D campaign visuals
A series of 3D product films created by Se3D Studio.
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Soft Shell - exploring the space between body, object, and digital skin.
A collaboration with William Xuan ( https://xuanzhongao.com (https://xuanzhongao.com/?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAdGRleAUY2LJwZG9mAmZkaWQWUOk1xsQD3zvLrb9e36_F-RJw7fQF12V4dG4DYWVtAjExAHNydGMGYXBwX2lkDzEyNDAyNDU3NDI4NzQxNAABp-z0IVTKpjEy3JXzq6HMUhp87TV4nqtKC82JxQKK4dhBzo4BgGBKwvL7Z0Hu_aem_QvHgHT0zdLylb4I_mMTwaQ) ) , combining his jewelry and 3D set design with AI rendering and compositing by Se3d Studio, developed using FLORA.
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Diesel — Year of The Horse
A year of the Horse social film created for Diesel China, reimagining the traditional Chinese family portrait through Diesel's playful and unconventional lens.
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VIETNAM, Y3K — FLORA Museum Challenge
For the FLORA Museum Challenge, I chose the Incense Burner with Dragon Spout, a Vietnamese artifact from the 1st–3rd century in The Met’s collection ( https://www.metmuseum.org/art/collection/search/53862 ), and reimagined it through a Y3K lens.
I wanted to connect an ancient object with a familiar image of Vietnam today: a woman riding a scooter. The dragon-shaped incense burner became a futuristic chrome vehicle, while traditional Vietnamese clothing and the conical hat were transformed into synthetic future wear.
I built the entire visual world in FLORA, from the clothing and accessories to the dragon scooter, environments, stills, and final video. Using AI as a world building tool, the project imagines how Vietnamese visual culture might evolve into another timeline while still carrying traces of its past.
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