How health content has changed over the years
Patients today are no longer simply searching for an article about a specific health condition. They are Googling their symptoms, asking questions on social media, watching videos, and increasingly turning to AI for quick answers.
Even...
Most patient education material fails for one simple reason:
It's written by someone who's never sat across from a scared patient.
I spent 3 years explaining PET, CT, and MRI procedures to patients at Shaukat Khanum Memorial Cancer Hospital, one of Asia's largest cancer...
One of the most common questions I got wasn't about the diagnosis. It was "what's actually going to happen to me in there?"
I spent three years explaining diagnostic imaging procedures to patients navigating cancer diagnoses, often in some of the most frightening moments of...
Cancer Apps Are Failing Patients, And It's Not a Technology Problem
Why technically brilliant cancer apps keep losing the patients they were built for
Imagine you’ve just been diagnosed with cancer.
You’re sitting in a consultation room, still processing what the doctor said, and...
Most healthcare content sounds like it was written for robots… not real patients.
And that’s exactly why it fails.
Patients aren’t just looking for information.
They’re looking for clarity… reassurance… and someone who understands what they’re going through.
As a healthcare...