Sathi Chakraborty
Writing compelling product copy for E-commerce brands.
This is a concept project for NESTA, a fictional home-tech brand.
I wanted the copy to feel simple and natural, showing how a desk lamp can make everyday things like working, reading, or relaxing a little more comfortable.
It includes the product headline, description, key...
Concept e-commerce product copy for a fictional sneaker brand.
I developed the product headline, short description, key selling points, and CTA for the NOVA Everyday Runner, focusing on clear, simple copy that highlights everyday comfort and versatility.
CONCEPT PROJECT. SPEC WORK
Created product copy for a fictional fashion brand, MARA.
For this project, I focused on writing simple, warm, and everyday copy that makes the bag feel useful, easy to wear, and easy to love.
The copy includes a product headline, short description, key selling points, and CTA.
CONCEPT PROJECT · SPEC WORK
Created product copy for a fictional skincare brand, LUMA.
The project includes a product headline, short description, key product benefits, and a simple call to action. The copy focuses on making the product easy to understand while highlighting everyday hydration and comfort.
CONCEPT PROJECT · SPEC WORK
