The fastest way to know if your sales page is working
Read it out loud. Top to bottom. No skipping.
If you have to clear your throat, change your pacing, or pause to figure out what a sentence means, that's where the page is losing readers. Not metaphorically. Actually.
What I learned writing 40 deliverables for a single coaching practice
A while back, I built out a complete brand and business architecture for a life and career coaching practice. Not a single project. The whole thing. Brand identity, messaging, offer suite, two funnel...