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Sarah Mazen
I help founders find their story and make it stick
New to Contra
Sarah is ready for their next project!
Narrative Breakthrough™: A Founder Positioning Framework
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Building an Author & Narrative Strategist Brand
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DataOrbit: From Scattered Portfolio to One Thesis
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DataOrbit came to me with two seemingly unrelated businesses: an IT services company and an education programme for schools. They described themselves as a "software products company." A description that told nobody anything.
Investors didn't know what to back. Partners didn't know where they fit. The founding team couldn't explain in one sentence what held everything together.
The work started where it always does. Not with the messaging, but with the truth underneath it.
Through deep founder excavation, I identified a single pattern running through every division: fragmentation. Every part of the business was solving the same problem in a different context. That insight became the strategic spine. Everything else followed from it.
What the engagement included:
- Narrative repositioning across both divisions
- Fragmentation thesis as the brand spine
- Partner network reframed from audience to distribution moat
- Positioning statement built for investors, partners, and future markets
- Messaging psychology and architecture deployed across the brand
The result:
One thesis. Two divisions. A playbook that works for every market they enter next.
"Sarah helped us see the business beneath the business." - Mohammed Mazen, CEO · DataOrbit · UAE
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