Santiago Navarro
Branding & Packaging Designer | Creative Project Management
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Manual de identidad
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Soluciones de empaques para restaurantes.
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I developed the comprehensive visual identity and packaging design for Guacharaca, an emerging craft spirit brand featuring a variety of fruit infusions (Naranjilla, Mango, and Tamarind). The core challenge was to elevate a traditionally rooted product into a modern, urban lifestyle brand capable of competing with international spirits in terms of shelf presence, brand authority, and perceived quality. My work focused on bridging the gap between artisanal heritage and a high-energy, VIP nightlife aesthetic.
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