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sanjay Dey
Senior UX/UI Designer | Enterprise UX | PwC Alumni | Remote
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Christine Valmy International Academy of Beauty – Kolkata Branch
UX/UI Design Case Study | WordPress CMS
Overview
Christine Valmy Kolkata required a modern digital presence that reflected its international reputation in beauty education while improving lead generation, course discovery, and mobile usability.
Problem
The existing website faced several UX challenges:
Outdated visual design that did not reflect a premium international beauty brand.
Complex navigation made it difficult for prospective students to discover courses.
Limited mobile optimization impacted usability and inquiries.
Success stories and placement achievements lacked visibility and credibility.
Static content management created dependency on developers for updates.
Weak call-to-actions resulted in lower enquiry conversions.
Research & Findings
User interviews and heuristic evaluation identified four primary user goals:
Explore available beauty and cosmetology courses.
Verify certifications and international accreditations.
Review student success stories and career outcomes.
Contact counselors quickly for admissions guidance.
UX Strategy
The experience was redesigned around a clear student journey:
Awareness → Course Discovery → Trust Building → Enquiry → Admission
Key UX improvements included:
Simplified information architecture.
Clear course categorization.
Prominent enquiry CTAs.
Mobile-first responsive layouts.
Trust signals through certifications and accreditations.
Dedicated success stories and placement sections.
UI Design Approach
The visual language was inspired by luxury beauty and wellness brands.
Color Palette
Premium Magenta for actions and conversion elements.
Soft Green for elegance and calmness.
Neutral backgrounds for readability.
Typography
Large editorial headlines.
High readability body text.
Strong visual hierarchy for scanning.
Components
Course cards
Testimonial modules
Accreditation badges
Sticky enquiry actions
Mobile navigation patterns
Solution
Homepage Redesign
Created a visually engaging hero section highlighting global certifications and career opportunities.
Course Experience
Structured course information with duration, curriculum, certifications, and outcomes.
Success Stories
Developed dedicated alumni pages showcasing placements and entrepreneurial journeys.
Mobile Optimization
Designed responsive layouts optimized for smartphones and tablets.
CMS Implementation
Built using WordPress CMS allowing staff to independently manage:
Courses
Success stories
Blogs
Events
Placement updates
SEO content
Results
Business Outcomes
Increased enquiry visibility through stronger CTA placement.
Improved course discoverability.
Enhanced trust through accreditation presentation.
Faster content publishing workflow using WordPress CMS.
UX Outcomes
Reduced navigation friction.
Improved mobile browsing experience.
Higher engagement with success stories and placement pages.
Clearer conversion path from visitor to enquiry.
Deliverables
UX Audit
Information Architecture
Wireframes
Responsive UI Design
WordPress CMS Development
SEO Foundation Setup
Mobile Optimization
Performance Optimization
Technology Stack
Platform: WordPress CMS
Responsive Framework: Mobile First
CMS Features: Dynamic Courses, Blog, Success Stories
SEO: Search Engine Optimized Architecture
Performance: Optimized Assets and Caching
Project Impact
The redesigned Christine Valmy Kolkata website successfully transformed a traditional informational website into a modern lead-generation platform that reflects the institution's premium international positioning while providing prospective students with a seamless and intuitive digital experience.
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A digital platform (Web + Mobile) designed to manage senior citizen care. It connects subscribers, beneficiaries, and care teams in one system.
UX Focus
Simple, human-centered experience for all user types
UX/UI APPROACH
Design Thinking
Multi-user system with clear role-based access
Simple navigation for complex workflows
Mobile-first, easy-to-use interface
Core UX Idea
Reduce effort, increase clarity
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Design Philosophy Behind CareCircle
Trust-first design
Core differentiator — every decision reinforces trust
Minimal cognitive load
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Conversion-focused CTAs
Every touchpoint drives meaningful action
Fast decision-making UX
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Objective
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Core UX Challenge
The key challenge was to balance data complexity (cricket stats + astrology logic) with simplicity. Users needed quick, understandable predictions without being overwhelmed. Additionally, building trust in predictions while maintaining engagement and excitement was critical.
UX Strategy
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