Brand identity for HOROS, an interior design studio Inspired by the ancient Greek horos, a boundary stone used to define space with purpose and permanence, HOROS is an interior design studio focused on creating spaces that feel intentional, timeless, and thoughtfully designed. For the identity, I wanted to translate this idea into a visual language built around structure, geometry, and craftsmanship. The bold vertical forms of the H bring a sense of stability and architectural precision, while the central polygon takes inspiration from traditional Greek geometry, representing balance and harmony. To soften the geometric structure, I introduced a handcrafted texture that adds a more human quality to the identity. It reflects the belief that every space is shaped by thoughtful decisions, craftsmanship, and attention to detail. The colour palette takes inspiration from the landscapes of Greece, bringing together deep ocean blues and warm off-whites to create a feeling of calm, clarity, and timeless elegance. A visual identity that brings together structure and soul, geometry and craftsmanship. HOROS, designing spaces with purpose and permanence.

Sanjana Pamnani

Creating brands that stand out and sells.