Sania Jawed's Work | ContraWork by Sania JawedSania Jawed
Framer expert, Web Designer
Kestrel - Fintech, Filmed.
What if fintech brands communicated through cinematic storytelling rather than conventional product marketing?
Kestrel is a creative website concept for an AI powered video production studio focused on fintech and technology brands.
The design combines:
Bold editorial typography
Cinematic imagery and visual storytelling
High-contrast layouts
Minimal navigation and clean composition
A futuristic visual direction inspired by finance and technology
The goal was to create a digital identity that feels as immersive as the films the studio produces.
Designed to make complex technology impossible to ignore.
#CreativeDirection #Fintech #LandingPageDesign #DigitalExperience What if fintech didn’t just explain numbers, but made people feel the story behind them? 🎬
Meet Kestrel a concept exploring the intersection of AI filmmaking, visual storytelling, and financial technology.
Less complexity. More clarity. Stories worth watching.
Built with a cinematic visual direction in mind. ✦
What do you think of this direction? Pixels, motion, and a little creative chaos. Most AI landing pages look the same: purple gradient, floating dashboard, "supercharge your workflow."
NOVIQ is my take on the opposite: a landing page concept for an AI decision intelligence tool that feels like it has a point of view.
What I designed:
→ A cinematic hero with a slow silk wave visual that shifts from amber to steel blue
→ Editorial typography: clean sans headline with a serif italic accent
→ Outcome led copy: "The reasoning layer for confident decisions."
→ Full page flow: hero, social proof, feature blocks, FAQ and closing CTA
→ Smooth scroll and accordion interactions
Built with Framer and Claude . I design and build landing pages for AI and SaaS teams who want a site that doesn't look like everyone else's.
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