VERTEX Studio
Strategic Brand Identity & Visual Design Studio
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VÉRÉ
The Art of What Remains.
Some things disappear, yet never truly leave.
VÉRÉ is a self-initiated brand identity concept for a contemporary French luxury niche perfume house, inspired by the invisible connection between fragrance, memory, and emotion.
The project explores the...
The Room That Preserved the Last Jump
I chose The Met’s Swiss automaton frog, created around 1820, as my starting point. Rather than redesigning the artifact itself, I imagined the world surrounding it: a private 19th-century collector’s and watchmaker’s room where the automaton...
The Final Expression of the VÉRÉ World
The final stage brings the identity together across the spaces where the brand meets the world.
The website was envisioned as a digital destination that reflects the same artistic atmosphere, guiding visitors through the fragrances with...
A Consistent Voice in Every Frame
Social media is an extension of a brand’s identity, not a separate visual world.
For VÉRÉ, the social media direction was designed to translate the brand’s artistic character into a cohesive and recognizable digital presence.
A consistent use of...
An Object of Art
For VÉRÉ, packaging is more than a protective layer — it is the first physical expression of the fragrance.
The bottles and boxes were designed to translate the brand’s artistic identity into tangible objects, combining sculptural simplicity, rich materials, and...
