Samira Noronha
Operations and Project Management
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Samira is building their profile!
COO · Lìla Inspira (https://www.instagram.com/alilainspira/) (full-time, dec/23–nov/24)
- Led 3 departments (marketing, products, and sales) with up to 21 direct reports, executing the expert's strategy and identifying growth opportunities across all areas.
- Reduced churn from 12.92% to 6.83% in one month, reaching the lowest rate in company history, through strategic restructuring of the products team and improvements in customer experience management.
- Launched the company's first scalable mentorship program, which became a record-breaking sales product, by structuring the offer, defining the value proposition, and organizing the delivery model.
- Led the sales department to a new high-ticket revenue record through strategic direction and sales process optimization, increasing both total revenue and average ticket.
- Planned and executed the expert's first in-person event for 40 participants, managing logistics, experience design, and full on-site operations.
- Achieved 100% positive leadership ratings in the organizational climate survey through consistent implementation of culture rituals and leadership practices throughout the engagement.
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Operations Manager · O Projeto Original (https://www.instagram.com/oprojetoriginal) (part-time | jan/25-jan/26)
- Took over operations of a digital education business with no formal structure and delivered 400%+ annual revenue growth over 12 months through full operational redesign.
- Rebuilt the team, cutting payroll costs by 41% while improving performance across all areas. Replaced junior roles with a senior professional covering traffic, automations, and infrastructure, and developed an existing team member into a full operations and sales manager.
- Designed and managed 10 revenue peaks throughout the year, leading full launch execution and post-campaign debriefs to sustain cash flow while the evergreen funnel was being optimized.
- Reduced tax burden by up to 50% through an accounting audit, office restructuring, and legal tax exemption on the majority of products sold.
- Consolidated payment platforms into a single solution, cutting transaction fees by over 3%.
- Built the entire financial structure from scratch, implementing formal controls, monthly KPI reviews, and daily revenue pacing tracking.
- Replaced WhatsApp-based management with a fully integrated Notion system covering individual dashboards, status tracking, weekly and monthly team meetings, 1:1s, and structured reporting to founders.
- Formalized 100% of contracts and built onboarding and offboarding processes, eliminating legal exposure in all employment relationships.
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