samin panah's Work | ContraWork by samin panah
samin panah

samin panah

Building the future of intelligent enterprise solutions.

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There are places that change your day, and then there are places that change lives. Java Whiskers is both. As pioneers with acclaimed cat cafés in both Sweden and London, they have created a unique international haven where artisanal coffee meets meaningful animal welfare. But Java Whiskers is so much more than just a café – it is a vital stepping stone on the journey home. By offering a safe and social environment for homeless cats, they serve as a bridge to a new life. By choosing Beauto as their strategic partner, Java Whiskers is taking the next step in creating a seamless world of harmony and presence through AI and Digital Marketing. This collaboration unites a deep passion for the cats' future with a modern lifestyle, making it easier than ever for guests to book a moment of much-needed purr therapy.
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Developed and executed a comprehensive SEO strategy for Swedbank Group, one of the leading financial institutions in the Nordic and Baltic regions. The primary objective was to enhance organic visibility for key banking services, improve user engagement across their digital ecosystem, and drive high-quality traffic to their corporate and retail banking sectors.
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As Head of SEO & Product Specialist, I spearheaded the digital evolution of Eniro—the Nordics’ leading local search platform. My mission was to transition traditional directory services into an AI-first search ecosystem, maximizing organic growth for both the platform and its thousands of SMB clients.
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Qliro, a leader in the Nordic fintech space, required a data-driven SEO roadmap to increase its market share against competitors like Klarna and Anyfin. I conducted a comprehensive 360-degree Keyword Analysis aimed at capturing users across the entire financial journey—from initial curiosity about "Buy Now, Pay Later" (BNPL) to high-intent loan applications.
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eToro, the world’s leading social investing platform, required a localized SEO and content strategy to capture the Swedish retail investor market. The goal was to pivot from generic "global" trading terms to high-intent, Sweden-specific keywords that resonate with the local "Avanza/Nordnet" generation.
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Oddbird is not just a beverage company; it is a mission-driven brand founded by a family therapist to change society's relationship with alcohol. The SEO strategy for oddbird.com (http://oddbird.com) must balance high-end luxury branding with technical performance across multiple international markets (Sweden, EU, and the US).
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The Objective To eliminate manual administration and accelerate business growth by embedding intelligent automation into the core of the digital customer journey. The solution Next-Gen Web Platforms: High-performance, conversion-optimized websites designed to serve as the foundation for AI-driven operations. Custom AI Agents: Specialized agents (Buddy, Scout, Genie) that handle 24/7 customer support, lead qualification, and automated appointment scheduling. 900+ App Integrations: A robust ecosystem that connects the AI platform to over 900 third-party tools, including CRMs, WhatsApp, Slack, and Instagram. Chat-Based Automation: A "Conversational AI" interface that allows both users and business owners to trigger complex workflows and manage tasks through simple chat commands.
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The Objective To modernize the international property buying experience by integrating cutting-edge AI and a high-performance web infrastructure. The Solution Next-Gen Real Estate Platform: A scalable, high-speed website designed for global property listings and seamless user navigation. AI Matching Engine: An intelligent analysis platform that tracks client preferences to provide hyper-personalized property recommendations. AI Social Avatar: A digital brand ambassador used to automate video content and property showcases across social media in multiple languages. Automated AI Support: 24/7 instant customer service to handle inquiries, qualify leads, and provide immediate assistance to global buyers.
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Motion video for Beauto as preloader an AI agency
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Graphic motion video for Goodiset, a Swedish candy brand. What do you think?
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