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samin panah
Building the future of intelligent enterprise solutions.
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I designed and developed a cutting-edge, end-to-end automation platform for the Nordic fashion retailer Gina Tricot. The system revolutionizes how the brand handles e-commerce imagery, marketing campaigns, and financial workflows by leveraging artificial intelligence and seamless system integration.
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There are places that change your day, and then there are places that change lives. Java Whiskers is both.
As pioneers with acclaimed cat cafés in both Sweden and London, they have created a unique international haven where artisanal coffee meets meaningful animal welfare. But Java Whiskers is so much more than just a café – it is a vital stepping stone on the journey home. By offering a safe and social environment for homeless cats, they serve as a bridge to a new life.
By choosing Beauto as their strategic partner, Java Whiskers is taking the next step in creating a seamless world of harmony and presence through AI and Digital Marketing. This collaboration unites a deep passion for the cats' future with a modern lifestyle, making it easier than ever for guests to book a moment of much-needed purr therapy.
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As Head of SEO & Product Specialist, I spearheaded the digital evolution of Eniro—the Nordics’ leading local search platform. My mission was to transition traditional directory services into an AI-first search ecosystem, maximizing organic growth for both the platform and its thousands of SMB clients.
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Qliro, a leader in the Nordic fintech space, required a data-driven SEO roadmap to increase its market share against competitors like Klarna and Anyfin. I conducted a comprehensive 360-degree Keyword Analysis aimed at capturing users across the entire financial journey—from initial curiosity about "Buy Now, Pay Later" (BNPL) to high-intent loan applications.
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Developed and executed a comprehensive SEO strategy for Swedbank Group, one of the leading financial institutions in the Nordic and Baltic regions. The primary objective was to enhance organic visibility for key banking services, improve user engagement across their digital ecosystem, and drive high-quality traffic to their corporate and retail banking sectors.
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The Objective
To eliminate manual administration and accelerate business growth by embedding intelligent automation into the core of the digital customer journey.
The solution
Next-Gen Web Platforms: High-performance, conversion-optimized websites designed to serve as the foundation for AI-driven operations.
Custom AI Agents: Specialized agents (Buddy, Scout, Genie) that handle 24/7 customer support, lead qualification, and automated appointment scheduling.
900+ App Integrations: A robust ecosystem that connects the AI platform to over 900 third-party tools, including CRMs, WhatsApp, Slack, and Instagram.
Chat-Based Automation: A "Conversational AI" interface that allows both users and business owners to trigger complex workflows and manage tasks through simple chat commands.
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Oddbird is not just a beverage company; it is a mission-driven brand founded by a family therapist to change society's relationship with alcohol. The SEO strategy for oddbird.com (http://oddbird.com) must balance high-end luxury branding with technical performance across multiple international markets (Sweden, EU, and the US).
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The Objective
To modernize the international property buying experience by integrating cutting-edge AI and a high-performance web infrastructure.
The Solution
Next-Gen Real Estate Platform: A scalable, high-speed website designed for global property listings and seamless user navigation.
AI Matching Engine: An intelligent analysis platform that tracks client preferences to provide hyper-personalized property recommendations.
AI Social Avatar: A digital brand ambassador used to automate video content and property showcases across social media in multiple languages.
Automated AI Support: 24/7 instant customer service to handle inquiries, qualify leads, and provide immediate assistance to global buyers.
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eToro, the world’s leading social investing platform, required a localized SEO and content strategy to capture the Swedish retail investor market. The goal was to pivot from generic "global" trading terms to high-intent, Sweden-specific keywords that resonate with the local "Avanza/Nordnet" generation.
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Built Oracle AI, a custom AI architecture and engineering partner, not just another agency selling generic wrappers.
We design and build tailored AI systems to solve real, complex business bottlenecks. Turning fragmented operational problems into production-ready architecture:
Custom AI System Architecture — end-to-end design of scalable AI pipelines, data flows, and infrastructure built specifically for your exact business problem
Autonomous Agent Orchestration — designing agentic systems where specialized models collaborate, execute multi-step workflows, and solve actual tasks
Enterprise Integration & Data Pipelines — connecting cutting-edge AI models directly into your existing codebase, databases, and operational tools
Problem-First Solution Engineering — we don't start with "what model should we use?"; we start with the core problem and engineer the exact system needed to solve it
Production-Ready Security & Reliability — building robust, secure, and compliant architectures ready for real-world traffic, not just flashy prototypes
The point isn't "we can generate cool text with AI." It's that we architect, build, and deploy the underlying intelligence your company needs to solve actual complex operational challenges.
Check it out: oracleai.se (http://oracleai.se)
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Built Goodiset a full commerce operating system — not just a store, an entire back office running on AI. ⚙️
Custom CRM & CMS, built end-to-end on Lovable Cloud, running everything the brand needs in one place instead of five disconnected tools:
📧 Built-in email marketing — campaigns and flows managed directly inside the system, no separate ESP needed
📱 Social media automation — content scheduled and published across channels straight from the CMS
🎁 Loyalty program — built natively into the platform, tied directly to customer data rather than bolted on
🔥 Heatmaps & A/B testing — built in, not an add-on app, so every page change is tested against real behavior
📊 Analytics — full funnel and performance data live in the same system as everything else
🤖 AI agents that act on the data — this is the part that actually matters: agents analyze the incoming data and make changes themselves to lift conversion, rather than just generating a report someone has to act on manually
Check it out: goodiset.com (http://goodiset.com)
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Built RetroGrasp — an e-commerce store with an AI-generated UI on the front end and Shopify running the backend. 📼
The stack: Lovable designed and built the entire storefront UI, while Shopify handles inventory, checkout, and store logic underneath — AI-native front end, battle-tested e-commerce backend.
A few things that make it more than just a themed store:
🎨 Retro Image Generator — visitors can turn their own photos into 90s-style retro edits directly on the site, tying the interactive experience back to the brand's whole "step into the 90s" concept
🕹️ Arcade Games — playable retro mini-games built right into the site, turning a shopping visit into something you actually stick around for
🛒 Full Shopify catalog — Walkmans, boomboxes, VHS players, cassettes and more, with Analog Press letting customers send in their own tapes for digital transfer
This is what happens when you stop treating "AI website builder" and "e-commerce platform" as separate categories — Lovable for the experience layer, Shopify for the commerce layer, working together instead of one replacing the other.
Check it out: retrograsp.com (http://retrograsp.com)
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Taxi Malmo Website, Video & Full Digital Operations
Taxi Malmo, an established Swedish taxi company, needed a digital presence that matched how much they actually deliver every day. Fast booking, reliability, and strong local trust.
We built a new website from the ground up, along with production and campaign videos for social channels and Google/Meta advertising. Underneath, we set up a custom CRM and CMS so customer interactions, bookings, and content run through one unified system instead of scattered tools, plus automated customer support handling common questions and booking issues without adding to staff workload.
The result: a modern digital front tied to the full stack — website, SEO, Google Ads, Meta Ads, and social media. built to generate more bookings without increasing administrative burden.
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Goodiset needed a steady stream of authentic-feeling, creator-style content to fuel paid and organic social across six channels, without the cost and turnaround time of coordinating real creators at scale.
We built an AI video generation workflow to produce UGC-style content: unboxing-style clips, "taste test" reactions, and casual product showcases, generated to feel native to TikTok and Instagram rather than polished ad creative. Scripts, pacing, and visual style were tuned to match real creator content patterns, then fed directly into the paid media and content scheduling system already running for the brand.
This let Goodiset test far more creative variations per week than a traditional creator pipeline would allow, feeding fresh UGC-style assets into their funnel continuously and giving the paid media team constant new angles to optimize against.
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Product Motion Videos for Goodiset
We produced a series of short product motion videos: candy buckets opening, pouring, and stacking, shot and animated to feel snackable and native to social feeds (Meta, TikTok, YouTube). Each video was built to double as both paid ad creative and organic content, cut to different aspect ratios and lengths depending on placement.
The videos became a core part of Goodiset's content system, feeding directly into their paid media across six channels and giving their product pages and social presence a much stronger sense of texture and appetite appeal than photography alone could deliver.
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Motion graphic made for Bubs. A Swedish candy brand
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Motion graphic made for Goodiset. A Swedish candy brand in UAE, GCC and international.
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Founded & Built a Transparent Donation Platform
I founded and built Reach Out, a donation platform designed to solve the biggest problem in charitable giving: trust. Donors say yes to a cause but rarely know where the money actually goes.
Reach Out matches donors to verified causes with an AI agent and a 2-minute quiz, connects them directly to the field, and closes the loop with photo and voice updates proving real impact. The platform vets and lists 776+ organizations across 179 countries, with 95% of donations going straight to the field rather than overhead.
I built the full product: the AI matching agent, the vetting/verification system for organizations, the donor quiz flow, and the impact-proof mechanism that ties every gift back to a real, visible outcome.
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Motion video for Beauto as preloader an AI agency
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