Proposed logo design for a Saas product which designed for organizations implementing lean management practices using Kaizen method. “Kaizen” is a Japanese word that can be translated to mean “improvement” or “change for the better.”
This is one of the proposed concepts. Instead of a purely technical or rigid design, the client wanted it to reflect a balance of digital innovation and human-centered sustainability.
Can you guess the depiction here?
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This personal project started with the Ape/Gorilla concept (in collection #1), which I proposed to a client. Due to the use of very few geometric shapes, I decided to explore more on this direction and created a few more concepts with the same shapes and formation but tweaking them a bit to bring out each animal's distinct shape.
The first collection of 6 animals were completed a couple of years ago and I kept adding to the second collection over past 2 years whenever I got a chance. My latest addition is the Wolf. One more spot left for the second collection to complete. Any suggestions?
The bear and the Horse logos from the collection #1 are already sold.
:)
© Samadara Ginige
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Logo design for GOGOPONI, an active wear brand in China.
© Samadara Ginige
#logo #logodesign #fashion #activewear #brand
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One of the proposed logo designs for a Saas product which designed for organisations implementing lean management practices using Kaizen method. “Kaizen” is a Japanese word that can be translated to mean “improvement” or “change for the better.”
Inspired by the natural behaviour of a leaf turning toward the sun, constantly adjusting their angle to capture more light. A metaphor for Kaizenʼs continuous improvement and adaptability. The overlap of the two shapes forms a diagonal upward arrow, which depicts growth, and forward momentum.
Interested in working together? Get in touch.
© Samadara Ginige
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This personal project which started with the Ape/Gorilla concept, which I proposed to a client a year ago. Due to the use of very few geometric shapes, I decided to explore more on this direction and created a few more concepts with the same shapes and formation but tweaking them a bit to bring out each animal's distinct shape.
This was the first collection of this series. Currently working on the second collection as and when I get chance. ;)
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Sincerely Coco Yogurt
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Explorer Elite Logo & Brand Identity
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Zillium Brand Identity
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Humanimate Consulting
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Easy Freight Logo and Brand Identity
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Tritium Supercar Brand Identity
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Insytful Logo & Brand Identity Design
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Logo-folio Mid-Year 2024
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