Saakhi S
Helping brands grow through digital & CMS strategy
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Architected brand identity system, directed CMS operations, led media relations and executed digital campaigns for a fast-growing hospitality brand. Served as brand spokesperson — driving 110% social media engagement growth and 30% increase in sales.
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Led enterprise CMS operations on Sitecore and Contentful for Ricoh USA — managing content authoring, UAT, migrations, and digital growth strategy over 5+ years as part of Hexaware Technologies.
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Served as Marketing Director overseeing full marketing and communications function for a leading Indian hospitality group. Managed agency and media relations, C-suite stakeholder expectations, and integrated campaigns across traditional and digital channels.
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Designed and built a fully functional Shopify e-commerce store from scratch for a corporate lifestyle/gifting solutions brand — covering store setup, product pages, content structure, brand integration, and launch.
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