High Fidelity: the complete Brand and Website Package by Rachel CohenHigh Fidelity: the complete Brand and Website Package by Rachel Cohen
High Fidelity: the complete Brand and Website PackageRachel Cohen
Cover image for High Fidelity: the complete Brand and Website Package
You’ve been DIYing every aspect of your business and you’re sick of feeling overwhelmed. Choosing an agency means ideas get lost in an endless and very expensive game of telephone. The subtle details are fumbled when a project gets handed off between strategy, brand, design, and dev teams.
The High Fidelity Package integrates the process. Strategy, design, and development all in the hands of one person who gets to know your business through and through. The strategy that inspires the logo is also behind the UX, the component system, the color palette, and the CMS structure.
In 12 weeks, you’ll get a brand identity and a 5-page Framer website with a full CMS build. Designed in Figma, built in Framer. The brand identity and guidelines are clear, concise, and easy to implement. The website is performance-optimized, fully responsive, and logically built so that you can easily manage it moving forward. The whole thing feels utterly “you.”

The “multi-hyphenate designer” difference

I wore hats in marketing, branding, and web design for years. I saw developers consistently lose track of the strategy and miss aesthetic nuance. That’s why I learned Framer.
Now, I employ my 6+ years of expertise to synchronize the design and build, creating a scalable system that weaves strategy through every thread of your brand, not just the aesthetic.
I’m a “verified Framer Expert,” so you know I’ve got the technical side down. The real difference is that I’m a designer, a brand strategist, and a Framer expert, so you know every decision is rooted in brand and business objectives.

Who’s this for?

Any and all creatives, lifestyle entrepreneurs, and community builders who’ve outgrown their Canva logo and starter Squarespace template.
Founders prepping to launch or fundraise who need a site to do real strategic work.
Teams who need a refresh shipped in a single sprint with one reliable contact.
Not for: companies that need a 30-page content-heavy site with complex commerce (request a retainer package) or teams looking for landing page builds (use my Framer Landing Page Development service).

What you get

A strategic analysis: audience, positioning, conversion goals, competitive review, information architecture.
A visual identity: Logo, color palette, type suite, and brand guidelines*.*
A 5-page high-fidelity design in Figma: home, contact, about, and a CMS collection list and template pages for your products, services, or case studies. Each page as well tailored to your goals and your clients’ needs as one of Orville Peck’s Nudie Suits.
A reusable design system: components, type, color, motion language, all built to grow with your team.
A pixel-tight Framer build, responsive across desktop, tablet, mobile.
CMS setup: blog, case studies, customer logos, jobs, or resource library, etc. (including light migration, up to 10 posts).
Performance optimization: lazy loading, asset compression, font display, semantic HTML.
SEO foundation: meta tags, OG images, semantic structure, sitemap, robots.txt.
Integrations: analytics, forms, CRM, chat, scheduling.
1 round of edits in brand design, 1 round in web design, 1 round in build.
Full ownership: Framer site transfer and training. You don't need me to make changes.
A written site tutorial.
Two weeks of post-launch support.
The tools, support, and confidence to manage it all on your own moving forward.

The process

Weeks 1-2: strategy (onboarding, research, mood boarding).
Weeks 3-5: brand design (logo design, color palette, type suite, defining brand guidelines)
Weeks 6-9: web design (information architecture, wireframes, design all the pages, the design system, the component system).
Week 10-11: Framer build (development, motion design, CMS, integrations).
Week 12: polish, performance, launch, handoff.
FAQs

Example work
Starting at$7,500
Duration12 weeks
Tags
Canva
Figma
Framer
Brand Designer
UX Designer
Web Developer
Service provided by
Rachel Cohen proAmsterdam, Netherlands
High Fidelity: the complete Brand and Website PackageRachel Cohen
Starting at$7,500
Duration12 weeks
Tags
Canva
Figma
Framer
Brand Designer
UX Designer
Web Developer
Cover image for High Fidelity: the complete Brand and Website Package
You’ve been DIYing every aspect of your business and you’re sick of feeling overwhelmed. Choosing an agency means ideas get lost in an endless and very expensive game of telephone. The subtle details are fumbled when a project gets handed off between strategy, brand, design, and dev teams.
The High Fidelity Package integrates the process. Strategy, design, and development all in the hands of one person who gets to know your business through and through. The strategy that inspires the logo is also behind the UX, the component system, the color palette, and the CMS structure.
In 12 weeks, you’ll get a brand identity and a 5-page Framer website with a full CMS build. Designed in Figma, built in Framer. The brand identity and guidelines are clear, concise, and easy to implement. The website is performance-optimized, fully responsive, and logically built so that you can easily manage it moving forward. The whole thing feels utterly “you.”

The “multi-hyphenate designer” difference

I wore hats in marketing, branding, and web design for years. I saw developers consistently lose track of the strategy and miss aesthetic nuance. That’s why I learned Framer.
Now, I employ my 6+ years of expertise to synchronize the design and build, creating a scalable system that weaves strategy through every thread of your brand, not just the aesthetic.
I’m a “verified Framer Expert,” so you know I’ve got the technical side down. The real difference is that I’m a designer, a brand strategist, and a Framer expert, so you know every decision is rooted in brand and business objectives.

Who’s this for?

Any and all creatives, lifestyle entrepreneurs, and community builders who’ve outgrown their Canva logo and starter Squarespace template.
Founders prepping to launch or fundraise who need a site to do real strategic work.
Teams who need a refresh shipped in a single sprint with one reliable contact.
Not for: companies that need a 30-page content-heavy site with complex commerce (request a retainer package) or teams looking for landing page builds (use my Framer Landing Page Development service).

What you get

A strategic analysis: audience, positioning, conversion goals, competitive review, information architecture.
A visual identity: Logo, color palette, type suite, and brand guidelines*.*
A 5-page high-fidelity design in Figma: home, contact, about, and a CMS collection list and template pages for your products, services, or case studies. Each page as well tailored to your goals and your clients’ needs as one of Orville Peck’s Nudie Suits.
A reusable design system: components, type, color, motion language, all built to grow with your team.
A pixel-tight Framer build, responsive across desktop, tablet, mobile.
CMS setup: blog, case studies, customer logos, jobs, or resource library, etc. (including light migration, up to 10 posts).
Performance optimization: lazy loading, asset compression, font display, semantic HTML.
SEO foundation: meta tags, OG images, semantic structure, sitemap, robots.txt.
Integrations: analytics, forms, CRM, chat, scheduling.
1 round of edits in brand design, 1 round in web design, 1 round in build.
Full ownership: Framer site transfer and training. You don't need me to make changes.
A written site tutorial.
Two weeks of post-launch support.
The tools, support, and confidence to manage it all on your own moving forward.

The process

Weeks 1-2: strategy (onboarding, research, mood boarding).
Weeks 3-5: brand design (logo design, color palette, type suite, defining brand guidelines)
Weeks 6-9: web design (information architecture, wireframes, design all the pages, the design system, the component system).
Week 10-11: Framer build (development, motion design, CMS, integrations).
Week 12: polish, performance, launch, handoff.
FAQs

Example work
$7,500