Marketing Strategy
Starting at
$
3,000
About this service
Summary
This service is the right choice for brands that are looking for a comprehensive, research-backed approach to marketing. It is especially suitable for brands utilising multiple marketing channels and seeking how to align and optimise them.
Process
The service starts with an introductory 45-minute call aimed at the following:
gathering information about the company/brand
gathering information about the key market segment
defining the key marketing objective (optimisation of existing channels, changing/expanding the marketing mix, etc.)
discussing the available budget and resources
What's included
Consumer Profile
The process opens by developing a detailed, research-backed consumer profile that focuses on psychographic and behavioural characteristics. This segment contains: - Consumer profile summary - Recommended strategies for gathering further consumer intelligence
Marketing Mix
This segment directly builds upon the consumer profile and presents a summary of the recommended marketing mix. This segment contains: - three recommended marketing channels aligned with the client's preferences communicated during the opening call (e.g., focus on digital channels only)
Content Strategy
This segment contains key recommendations in terms of content strategy across each of the channels. The key principles followed in this segment are: - content diversification and adaptation - consistent messaging - channel-specific engagement strategies
Advertising Strategy
The purpose of this segment is to summarise key recommended advertising strategies for each channel. It contains the following: - 2 recommended advertising strategies per channel - an overview of key recommendations for the execution of each of the advertising strategies
Marketing Metrics Mix
This segment provides information about the recommended metrics for tracking progress across each of the selected marketing channels.
Duration
2 weeks
Skills and tools
Industries
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