Marketing Strategy

Starting at

$

3,000

About this service

Summary

This service is the right choice for brands that are looking for a comprehensive, research-backed approach to marketing. It is especially suitable for brands utilising multiple marketing channels and seeking how to align and optimise them.

Process

The service starts with an introductory 45-minute call aimed at the following:
gathering information about the company/brand
gathering information about the key market segment
defining the key marketing objective (optimisation of existing channels, changing/expanding the marketing mix, etc.)
discussing the available budget and resources

What's included

  • Consumer Profile

    The process opens by developing a detailed, research-backed consumer profile that focuses on psychographic and behavioural characteristics. This segment contains: - Consumer profile summary - Recommended strategies for gathering further consumer intelligence

  • Marketing Mix

    This segment directly builds upon the consumer profile and presents a summary of the recommended marketing mix. This segment contains: - three recommended marketing channels aligned with the client's preferences communicated during the opening call (e.g., focus on digital channels only)

  • Content Strategy

    This segment contains key recommendations in terms of content strategy across each of the channels. The key principles followed in this segment are: - content diversification and adaptation - consistent messaging - channel-specific engagement strategies

  • Advertising Strategy

    The purpose of this segment is to summarise key recommended advertising strategies for each channel. It contains the following: - 2 recommended advertising strategies per channel - an overview of key recommendations for the execution of each of the advertising strategies

  • Marketing Metrics Mix

    This segment provides information about the recommended metrics for tracking progress across each of the selected marketing channels.


Duration

2 weeks

Skills and tools

Marketing Strategist
Business Strategist
Gmail
Google Ads
Google Analytics
IBM SPSS

Industries

Marketing

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