Marketing Strategy by Marija PerkovicMarketing Strategy by Marija Perkovic

This service is the right choice for brands that are looking for a comprehensive, research-backed approach to marketing. It is especially suitable for brands utilising multiple marketing channels and seeking how to align and optimise them.

What's included

Consumer Profile

The process opens by developing a detailed, research-backed consumer profile that focuses on psychographic and behavioural characteristics. This segment contains: - Consumer profile summary - Recommended strategies for gathering further consumer intelligence

Marketing Mix

This segment directly builds upon the consumer profile and presents a summary of the recommended marketing mix. This segment contains: - three recommended marketing channels aligned with the client's preferences communicated during the opening call (e.g., focus on digital channels only)

Content Strategy

This segment contains key recommendations in terms of content strategy across each of the channels. The key principles followed in this segment are: - content diversification and adaptation - consistent messaging - channel-specific engagement strategies

Advertising Strategy

The purpose of this segment is to summarise key recommended advertising strategies for each channel. It contains the following: - 2 recommended advertising strategies per channel - an overview of key recommendations for the execution of each of the advertising strategies

Marketing Metrics Mix

This segment provides information about the recommended metrics for tracking progress across each of the selected marketing channels.

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