What's included

• Consumer Profile

  The process opens by developing a detailed, research-backed consumer profile that focuses on psychographic and behavioural characteristics. This segment contains: - Consumer profile summary - Recommended strategies for gathering further consumer intelligence

• Marketing Mix

  This segment directly builds upon the consumer profile and presents a summary of the recommended marketing mix. This segment contains: - three recommended marketing channels aligned with the client's preferences communicated during the opening call (e.g., focus on digital channels only)

• Content Strategy

  This segment contains key recommendations in terms of content strategy across each of the channels. The key principles followed in this segment are: - content diversification and adaptation - consistent messaging - channel-specific engagement strategies

• Advertising Strategy

  The purpose of this segment is to summarise key recommended advertising strategies for each channel. It contains the following: - 2 recommended advertising strategies per channel - an overview of key recommendations for the execution of each of the advertising strategies

• Marketing Metrics Mix

  This segment provides information about the recommended metrics for tracking progress across each of the selected marketing channels.