What's included

• Initial consultation call (1 hour)

  During the initial consultation, we will define which aspects of your target consumer profile you want to understand better. We will narrow down your target market segment's demographic and psychographic characteristics. We will also determine which of the following you are interested in: - specific consumer preferences - behavioural characteristics - online behaviour characteristics - consumer engagement patterns You will be provided the necessary guidance to help you determine which of these are relevant to your business.

• Consumer psychology report

  You will receive a report addressing the needs identified during the initial call. The report will contain the following: - A summary of the selected market segment - Key psychological characteristics of this market segment - A detailed description of the key topic you selected - An overview of specific actions you can take based on this report - A list of academic studies and research used to support findings in this report