Brand Audit Marija Perkovic
This service is aimed at brands looking to elevate their presence and better align their branding and business strategies with their selected target market. The outcome of this process is a Brand Upgrade Roadmap addressing brand positioning, assets, and touchpoints.
What's included
Brand Positioning Assessment
This is a strategy-oriented assessment focused on the following:
- evaluation of how clear your brand proposition is
- evaluation of how clear your target group is
- evaluation of your positioning against your two main competitors
Brand Assets Evaluation
This step involves the evaluation of the following:
- your corporate design (logo, typography, brand colours, packaging, etc.)
- your imagery
- taglines, slogans, and tone of voice
The assessment criteria include quality of brand assets, consistency, and alignment with the desired positioning.
Touchpoints Evaluation
This step includes evaluating how easy/convenient it is for your clients to reach you. The analysis is limited to three touchpoints that can be assessed remotely (excludes in-person experiences).
Brand Upgrade Roadmap
The final step is a roadmap that provides a sequential overview of changes that would improve your brand's public presence and better align it with your business goals and the needs/preferences of your target group.
Marija's other services
Starting at$1,000
Duration1 week
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Brand Strategist
Business Strategist
Marketing Strategist
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Marija Perkovic proBelgrade, Serbia
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Brand Audit Marija Perkovic
Starting at$1,000
Duration1 week
Tags
Facebook
Gmail
Instagram
Brand Strategist
Business Strategist
Marketing Strategist
This service is aimed at brands looking to elevate their presence and better align their branding and business strategies with their selected target market. The outcome of this process is a Brand Upgrade Roadmap addressing brand positioning, assets, and touchpoints.
What's included
Brand Positioning Assessment
This is a strategy-oriented assessment focused on the following:
- evaluation of how clear your brand proposition is
- evaluation of how clear your target group is
- evaluation of your positioning against your two main competitors
Brand Assets Evaluation
This step involves the evaluation of the following:
- your corporate design (logo, typography, brand colours, packaging, etc.)
- your imagery
- taglines, slogans, and tone of voice
The assessment criteria include quality of brand assets, consistency, and alignment with the desired positioning.
Touchpoints Evaluation
This step includes evaluating how easy/convenient it is for your clients to reach you. The analysis is limited to three touchpoints that can be assessed remotely (excludes in-person experiences).
Brand Upgrade Roadmap
The final step is a roadmap that provides a sequential overview of changes that would improve your brand's public presence and better align it with your business goals and the needs/preferences of your target group.
Marija's other services
$1,000