Brand Audit
Starting at
$
1,000
About this service
Summary
This service is aimed at brands looking to elevate their presence and better align their branding and business strategies with their selected target market. The outcome of this process is a Brand Upgrade Roadmap addressing brand positioning, assets, and touchpoints.
Process
An introductory call is scheduled to gather the following information:
client's current (and desired) brand positioning
information about the target group
two main competitors
three preferred touchpoints
relevant links and materials
The service can be extended to include a comprehensive social media audit at an additional price.
What's included
Brand Positioning Assessment
This is a strategy-oriented assessment focused on the following: - evaluation of how clear your brand proposition is - evaluation of how clear your target group is - evaluation of your positioning against your two main competitors
Brand Assets Evaluation
This step involves the evaluation of the following: - your corporate design (logo, typography, brand colours, packaging, etc.) - your imagery - taglines, slogans, and tone of voice The assessment criteria include quality of brand assets, consistency, and alignment with the desired positioning.
Touchpoints Evaluation
This step includes evaluating how easy/convenient it is for your clients to reach you. The analysis is limited to three touchpoints that can be assessed remotely (excludes in-person experiences).
Brand Upgrade Roadmap
The final step is a roadmap that provides a sequential overview of changes that would improve your brand's public presence and better align it with your business goals and the needs/preferences of your target group.
Duration
1 week
Skills and tools
Industries
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