Brand Foundations
Starting at
$
5,000
About this service
Summary
This is a succinct yet comprehensive approach to building the foundations of your brand which goes beyond visual branding and includes a prominent strategic component as well. The outcome of this process is a blueprint for establishing a brand with consistent public presence across all domains.
Process
The process starts with an introductory 45-minute call, followed by a brand questionnaire to gather additional information relevant to the process.
After the Basics of Branding document is delivered, an optional 30-minute follow-up call is scheduled to review progress.
After the Corporate Design Guidelines are submitted, another optional 30-minute follow-up call is scheduled to review further progress.
A 45-minute closing call is scheduled after the submission of all four documents.
What's included
Basics of Branding
This is the foundational document for your brand. It contains the following: - brand values - mission and vision statements - target group profile (demographic and psychographic characteristics) - tone of voice
Corporate Design Guidelines
This document outlines your brand's visual identity, and its goal is to ensure the consistency of brand representation. It contains the following: - logo guidelines in the form of a designer brief - colour scheme - typography
Imagery Guidelines
This document provides a clear direction for your brand imagery, and its goal is to ensure a high level of consistency between your brand identity and visual presence. It includes the following: - recommended imagery categories - recommended editing style - mood boards
Communication Guidelines
This document provides general communication guidelines (verbal and nonverbal, as applicable) relevant to your business settings. These can include a consumer-oriented communication approach, guidelines on online meeting etiquette, or the overall tone of your website. The document also provides recommendations on three relevant communication points.
Duration
3 weeks
Skills and tools
Industries
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