Brand Foundations by Marija PerkovicBrand Foundations by Marija Perkovic

This is a succinct yet comprehensive approach to building the foundations of your brand which goes beyond visual branding and includes a prominent strategic component as well. The outcome of this process is a blueprint for establishing a brand with consistent public presence across all domains.

What's included

Basics of Branding

This is the foundational document for your brand. It contains the following: - brand values - mission and vision statements - target group profile (demographic and psychographic characteristics) - tone of voice

Corporate Design Guidelines

This document outlines your brand's visual identity, and its goal is to ensure the consistency of brand representation. It contains the following: - logo guidelines in the form of a designer brief - colour scheme - typography

Imagery Guidelines

This document provides a clear direction for your brand imagery, and its goal is to ensure a high level of consistency between your brand identity and visual presence. It includes the following: - recommended imagery categories - recommended editing style - mood boards

Communication Guidelines

This document provides general communication guidelines (verbal and nonverbal, as applicable) relevant to your business settings. These can include a consumer-oriented communication approach, guidelines on online meeting etiquette, or the overall tone of your website. The document also provides recommendations on three relevant communication points.

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