What's included

• Basics of Branding

  This is the foundational document for your brand. It contains the following: - brand values - mission and vision statements - target group profile (demographic and psychographic characteristics) - tone of voice

• Corporate Design Guidelines

  This document outlines your brand's visual identity, and its goal is to ensure the consistency of brand representation. It contains the following: - logo guidelines in the form of a designer brief - colour scheme - typography

• Imagery Guidelines

  This document provides a clear direction for your brand imagery, and its goal is to ensure a high level of consistency between your brand identity and visual presence. It includes the following: - recommended imagery categories - recommended editing style - mood boards

• Communication Guidelines

  This document provides general communication guidelines (verbal and nonverbal, as applicable) relevant to your business settings. These can include a consumer-oriented communication approach, guidelines on online meeting etiquette, or the overall tone of your website. The document also provides recommendations on three relevant communication points.