What's included

• Notion Client Portal

  An online Notion hub will be shared with you and guide you through all the project process in order to keep you on track of each necessary step, including FAQs, the brand questionnaire, files upload and downloads, the project steps and deadlines and a space for seamlessly communication. During this step, the client and designer will be exchanging documents available like contracts and invoice/purchase order.

• Discovery & Creative Direction

  We kick things off with a deep-dive workshop to uncover your brand’s mission, audience insights and competitive landscape. From these findings, we craft a strategic creative brief that sets the tone, voice and positioning—ensuring every visual choice serves your core objectives.

• Moodboard & Visual Direction

  Next, we translate strategy into inspiration. You’ll receive up to two curated moodboard showcasing color references, typography samples, photography styles and pattern concepts. You’ll select one to set the foundation for your brand’s look and feel.

• *Logo Design Suite

  Up to three initial logo concepts are developed, leading to a refined final Logo Suite that includes: a Primary Logo as the anchor of your identity, a Secondary Logo for flexible layouts, a Submark for compact spaces and a Favicon to cement your web presence—each asset delivered in AI, EPS, SVG, PNG, JPG and PDF formats.

• *Color Palette

  A cohesive color system will be created comprising your brand’s primary and secondary colors, along with corresponding digital and print values and suggested pairings to keep everything harmoniously.

• *Typography

  You’ll receive a simple, ready‑to‑use type system that covers everything from headlines and subheads to body copy, complete with real‑world usage examples. Recommendations may feature both free and premium fonts; procurement of paid fonts is the client's responsibility. A comparable free alternative will be provided if a premium font is suggested.

• 3D Mockups

  Realistic mockups that will showcase your brand in real-world applications according to your business needs

• Mini Brand Guidelines

  You’ll receive a concise Brand Guidelines booklet that lays out exactly how to use every piece of your new identity—logo variations, color palette, typography styles and any extra brand elements—in any context. To make it crystal clear, I'll include polished mockups showing your brand in action across websites, social media, business cards and print materials, serving as a clear reference for consistent, on‑brand application.

• Brand Assets Handover

  You’ll receive a complete Brand Assets Handover, including all finalized files—PNG, SVG, PDF, EPS—organized and ready for immediate use across print and digital channels. You'll also receive a Bonus Assets Folder packed with ready‑to‑use social media headers and avatars (Facebook, Instagram, LinkedIn), a web‑ready favicon/app icon and a printable one‑page “Brand‑at‑a‑Glance” cheatsheet, so you can launch projects immediately without missing a beat.

• 2 Revision rounds

  You'll have up to two revision rounds to guarantee your satisfaction with the design outcome. Items marked with an asterisk (*) include up to two revision rounds based on your feedback, ensuring that all the visuals are aligned with your vision.

• Additional Marketing Collaterals

  Additional print and digital collaterals can be included, e.g. business cards, letterhead, invoice templates, social media kit, packaging design or any other material of your choice.