I'll research your audience, map your content funnel, and deliver a structured campaign brief you can actually execute on.

This is for brands, creators, or small teams who know they need a content strategy but don't know where to start. You'll get a clear document that covers who you're talking to, what to say, where to say it, and how to measure whether it's working.

Audience research and psychographic profiling

Content funnel mapping (TOFU / MOFU / BOFU)

3-5 content briefs tailored to your funnel stages

Channel recommendations with rationale

KPI framework so you know what to track

Small brands or creators launching a campaign

Startups that need a content direction but don't have a strategist on staff

Anyone who's been posting without a plan and wants to get intentional

I work in Notion, Canva, and Google Sheets. You'll get everything in a clean, shareable format.

A note on where I'm at: I'm early in my content strategy career, coming from a healthcare background. My portfolio includes spec campaign work for brands like Larian Studios and data-driven audits. I bring fresh perspective, thorough research, and a genuine obsession with understanding audiences. If you're looking for a senior strategist with 10 years of agency experience, that's not me yet. If you want thoughtful, well-researched strategy at an accessible price point, let's talk.