BRAND VOICE

Pro

Helen Heidel

Starting at

2,500

About this service

Summary

Stand out with a voice and messaging that's unmistakably yours. 🎉

What you get: A complete voice system with a clear persona anyone or 🤖can channel, specific voice traits with grammar rules that eliminate guesswork, and a toolkit of headlines and messaging that connects emotionally while driving action. Plus copy samples that show your voice in action.

Process

Tone of Voice Architecture

Define a Voice Persona, a character embodiment for writers to channel

Set Voice Binaries with "We are X but not Y" boundaries for clarity

Establish 3 Voice Traits with grammar rules and real examples

Add Special Voice Elements that make your brand recognizable

Brand Headlines

Craft Soft Headlines that speak to emotion and values for packaging, social, and newsletters

Develop Performance Headlines that highlight functional benefits for landing pages, B2B, and ads

Supporting Messaging Tools

Create Language Conventions, short phrases for ads and social

Build a Brand Vocabulary, a glossary of aligned terms your team can use

Provide Copy Examples that show your tone of voice in action across different formats

What's included

Tone of Voice Architecture
A clear framework for how your brand speaks, including voice traits and unique language devices to guide every writer.
Brand Headlines
A set of soft, values-driven headlines and performance-focused headlines tailored for packaging, social, ads, landing pages, and more.
Supporting Messaging Tools
Practical tools, language conventions, brand vocabulary, and copy examplesthat make writing in your voice easy and consistent.

Example projects

Firstly Brand Repositioning and Naming

SpokesPup | Brand Strategy, Messaging, Tone of Voice

ForKeeps Brand Strategy, Messaging & Naming

Recommendations

(5.0)

Sabrina Polanco

Client • Jul 4, 2024

Recommended

Helen is an incredibly talented copywriter! Our client loved the brand strategy and messaging she crafted for them. She's easy to work with and very professional. I highly recommend her to anyone looking to elevate their brand voice!

Recommended

Helen is amazing at what she does! She has such a talent for creating messaging that really connects, especially for consumer brands. Super creative and always delivers something awesome. Highly recommend! 🌟

Client • Nov 27, 2024

Recommended

Can't say enough good things about Helen! I've partnered with her on several projects, and she continues to amaze me with her talent. I highly recommend her and will definitely continue working with her in the future!

Client • Jan 10, 2025

Recommended

Helen is absolutely amazing! So thoughtful, talented, and easy to work with. Highly recommend.