BRAND STRATEGY

Pro

Helen Heidel

Starting at

5,000

About this service

Summary

Your roadmap for building an iconic brand. 🪩

What you get: A competitive analysis that makes it obvious where you stand and how to carve out a space only your brand can own. Audience profiles that cut past demographics to what your people actually care about, so your message resonates. And a complete brand strategy framework (positioning, mission, vision, core values) that makes every future decision feel clear and confident.

Process

Competitive Analysis

Start with the competitors you flag, plus industry leaders and trendsetters

Map their visual identities, messaging, and positioning approaches

Pinpoint market gaps and opportunities for differentiation

Market Insights

Pull key insights from competitive analysis and market research

Dig into TikTok, Instagram, and other platforms where your audience lives

Spot cultural shifts, consumer behavior changes, and emerging trends

Translate findings into strategic opportunities for your brand

Audience Profiles

Build 5–7 detailed personas with your input and market research

Go deeper than demographics: psychographics, behaviors, pain points, motivations

Cover your full ecosystem (decision-makers, end users, influencers)

Strategic Foundation

Craft a positioning statement to align your team internally

Write a mission statement that grounds your purpose

Define a bold vision statement for the future

Set 5–6 core values with clear explanations for how they’re lived

What's included

Competitive Landscape & Market Insights
A clear view of your category, where competitors stand, where trends are moving, and where your brand can carve out space.
Audience Profiles
5–7 detailed personas that go beyond demographics to capture motivations, behaviors, and what your people actually care about.
Brand Strategy
Brand Positioning Statement (internal tool for team alignment) Mission Statement (company goals and purpose - can be public-facing) Vision Statement (bold, aspirational future state) Core Values (5-6 values with explanations of how they're lived)

Example projects

Firstly Brand Repositioning and Naming

SpokesPup | Brand Strategy, Messaging, Tone of Voice

ForKeeps Brand Strategy, Messaging & Naming

Recommendations

(5.0)

Sabrina Polanco

Client • Jul 4, 2024

Recommended

Helen is an incredibly talented copywriter! Our client loved the brand strategy and messaging she crafted for them. She's easy to work with and very professional. I highly recommend her to anyone looking to elevate their brand voice!

Recommended

Helen is amazing at what she does! She has such a talent for creating messaging that really connects, especially for consumer brands. Super creative and always delivers something awesome. Highly recommend! 🌟

Client • Nov 27, 2024

Recommended

Can't say enough good things about Helen! I've partnered with her on several projects, and she continues to amaze me with her talent. I highly recommend her and will definitely continue working with her in the future!

Client • Jan 10, 2025

Recommended

Helen is absolutely amazing! So thoughtful, talented, and easy to work with. Highly recommend.