What's included

• Competitive Landscape & Market Insights

  A clear view of your category, where competitors stand, where trends are moving, and where your brand can carve out space.

• Audience Personas

  3–5 detailed personas that go beyond demographics to capture motivations, behaviors, what your audience cares about and where they live online.

• Brand Positioning

  Brand Positioning Statement: The meat of your strategy starts here. An internal resource meant to differentiate your brand and carve out your place in the market. Brand Positioning Map: A visual representation of how your brand is perceived relative to competitors across key attributes, helping identify market gaps and clarify unique positioning.

• Mission, Vision and Values

  Mission Statement: Company goals and purpose. Vision Statement: Bold, aspirational future state. Core Values: 5-6 values with explanations of how they're embodied by your brand.