BRAND STRATEGYHelen Heidel
Your roadmap for building an iconic brand. 🪩
What you get: A competitive analysis that makes it obvious where you stand and how to carve out a space only your brand can own. Audience profiles that cut past demographics to include what your people actually care about and where they live online and offline, so your message resonates. And a complete brand strategy framework (positioning, mission, vision, core values) that makes every future decision feel clear and confident.
What's included
Competitive Landscape & Market Insights
A clear view of your category, where competitors stand, where trends are moving, and where your brand can carve out space.
Audience Personas
3–5 detailed personas that go beyond demographics to capture motivations, behaviors, what your audience cares about and where they live online.
Brand Positioning
Brand Positioning Statement: The meat of your strategy starts here. An internal resource meant to differentiate your brand and carve out your place in the market.
Brand Positioning Map: A visual representation of how your brand is perceived relative to competitors across key attributes, helping identify market gaps and clarify unique positioning.
Mission, Vision and Values
Mission Statement: Company goals and purpose.
Vision Statement: Bold, aspirational future state.
Core Values: 5-6 values with explanations of how they're embodied by your brand.
Example work
Helen's other services
Starting at$5,000
Duration5 weeks
Tags
Figma
Brand Designer
Brand Strategist
Marketing Strategist
Service provided by
Helen Heidel proVirginia, USA
- $25k+
- Earned
- 3
- Paid projects
- 4.96
- Rating
- 135
- Followers
BRAND STRATEGYHelen Heidel
Starting at$5,000
Duration5 weeks
Tags
Figma
Brand Designer
Brand Strategist
Marketing Strategist
Your roadmap for building an iconic brand. 🪩
What you get: A competitive analysis that makes it obvious where you stand and how to carve out a space only your brand can own. Audience profiles that cut past demographics to include what your people actually care about and where they live online and offline, so your message resonates. And a complete brand strategy framework (positioning, mission, vision, core values) that makes every future decision feel clear and confident.
What's included
Competitive Landscape & Market Insights
A clear view of your category, where competitors stand, where trends are moving, and where your brand can carve out space.
Audience Personas
3–5 detailed personas that go beyond demographics to capture motivations, behaviors, what your audience cares about and where they live online.
Brand Positioning
Brand Positioning Statement: The meat of your strategy starts here. An internal resource meant to differentiate your brand and carve out your place in the market.
Brand Positioning Map: A visual representation of how your brand is perceived relative to competitors across key attributes, helping identify market gaps and clarify unique positioning.
Mission, Vision and Values
Mission Statement: Company goals and purpose.
Vision Statement: Bold, aspirational future state.
Core Values: 5-6 values with explanations of how they're embodied by your brand.
Example work
Helen's other services
$5,000